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| 01.12.23 |
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Super Bowl is almost here and the brand partnership that has our attention is between Rob "Gronk" Gronkowski and Monster Energy, presenting sponsor of Gronk Beach, a music festival curated by the NFL star that's headed to Phoenix next month. If you're looking for more big-game inspo, check out last year's battle of the brands.
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What Does it Mean to 'Add Value' to Your Live Experiences?
There’s been a pervasive call for brands to “add value” to the events and activations they produce in the post-pandemic world, but what does that entail and how do you measure the impact? Four marketers weigh in on how they're maximizing their attendees’ time and money… Read more. |
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Visit Savannah Infuses New York City with Southern Charm
If breaking New York City’s single-day record for highest pedestrian foot traffic in Gansevoort Plaza isn’t a way to make a grand entrance into an unlikely market, what is? It was the case for Visit Savannah, whose first pop-up in NYC included F&B, greenery and southern flair… Read more. |
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Mattel 'Plays' it Forward with a Cause Marketing Activation
Mattel brought the party to the pier for its 23rd year serving as presenting sponsor of UCLA Mattel Children’s Hospital’s biggest fundraising event. Making its return to Santa Monica Pier, the brand aimed to engage the local L.A. community with a renewed focus on storytelling… Read more. |
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SEC Set to Crack Down on Corporate Climate-related Risks
“By definition, sustainability means to meet our current needs without compromising the ability of future generations to meet their own needs.” Event sustainability strategist Marley Finnegan weighs in on the SEC’s proposed climate rule and taking “eco-conscious action”… Read more. |
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Brands Marked the Holi-daze with Whimsical Experiences
From Lufthansa Airlines’ New Delhi-inspired spice market and sidewalk café, to Hallmark’s tour of family-owned Christmas tree farms, the holiday season was brimming with joyful activation strategies that leaned into personalization, playful touches and surprise and delight… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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