 |
| 07.27.23 |
|
It's not easy for most marketers to relinquish control of the experiences they build. But for Figma, taking a hands-off approach to event community-building is paying off bigtime.
|
|
|
|
|
|
|
 |
Who's a Good Brand? Purina Invites Dogs to Watch Soccer
With an assist from pet behaviorists, Purina fetched the first permanent pet-friendly section at a Major League Soccer stadium as part of its St. Louis CITY SC sponsorship. The “Purina Club” entails four covered loges with premium views, pet jerseys, swag and plenty of treats… Read more. |
|
| |
 |
Shhh... 'Quiet Luxury' in Experiential is All About Nuance
Whether you view it as a trend or a lasting lifestyle shift, the “quiet luxury” movement has been discreetly infiltrating pop culture all year, and its implications in events are broad for an industry eager to get back to basics. Five ways to leverage the “less is more” approach… Read more. |
|
|
|
 |
How AT&T's Lounge at Tribeca 'Adds Value' to the Festival
AT&T’s Tribeca Film Festival Pitch Competition for underrepresented filmmakers returned this year, supported by an Untold Stories Lounge that gave attendees a space for creative talks, learning and inspiration—and resulted in three-times the brand's foot traffic, year on year… Read more. |
 |
Fans Suit up for Hasbro's 'Transformers' Battle in Brooklyn
To mark the debut of the newest “Transformers” movie and drive traffic to the film’s official Amazon storefront, Hasbro partnered with the e-comm giant on a street art event in New York featuring a '90s-style, franchise-inspired mural, collectibles, food trucks and street teams… Read more. |
 |
Consumers Play Hooky at Loyal 9's Jury Duty Pop-up Bar
Loyal 9 Cocktails leaned into consumers’ love of Summer Fridays with a pop-up event disguised under the name “Jury Duty” that invited workers to duck out early and enjoy the brand’s vodka lemonade line of cocktails, soak up the sun and listen to DJ Out of Office spin tracks… Read more. |
|
|
|
|
|
|
|
| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
| Subscribe to Event Marketer | Marketing Resource Directory
    
|
