The Event Wire

Fans Step Inside Shareable YouTube Red Originals Vignettes at VidCon
[caption id="attachment_65363" align="alignright" width="300"] The “Fight of the Living Dead” vignette included zombie actors.[/caption] In its biggest VidCon activation yet, YouTube immersed attendees in the original programming available on its paid streaming service YouTube Red through explorable vignettes on the convention floor. The activation at the online video conference, June…
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How Square Enix Stood Out (By Staying in) at E3
Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive…
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Case Study: Inside Beachbody's Event App for Coach Summit
Beachbody's mobile app offered advanced features, functionality and the ability to scale with the summit...
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