Tuesday, Dec. 7

  1. 12:00 pm - 1:00 pm EST

    DESIGNING AND STRENGTHENING HIGH-IMPACT TEAMS

    The event industry is in rebuilding mode as organizations recalibrate their teams in preparation for a new era of events. In this kickoff session, we’ll dive into the contemporary dynamics impacting event marketers today. From managing losses to developing new roles to up-leveling skillsets across the board, leaders will outline the formulas that are resulting in some of their best work in years. Whether you’re on an evolving team, joining a new team or leading a new team, learn the secrets to thriving when your environment, and business, is in transition. 

    • Katrina Kent

      Katrina Kent

      VP-Meetings Management & Event Strategy
      Liberty Mutual
    • Susan Whiteside

      Susan Whiteside

      VP-Integrated Marketing & Communications
      National Confectioners Association
  2. 1:30 pm - 2:30 pm EST

    INTERACTIVE PANEL: MEET THIS YEAR’S WOMEN IN EVENTS, PART I

    Every year Event Marketer recognizes a small group of outstanding women in the industry. Be among the first to hear from this year’s Women in Events in our annual panel. Get candid insights on everything from salary negotiation to thriving in the post-pandemic era of events. As we like to say—things are about to get real, ladies. 

    Proscenium
    • Caitlin Spinweber

      Caitlin Spinweber

      Senior Specialist-Experiential Marketing
      Audi of America
    • Kelly Knowlen

      Kelly Knowlen

      VP-Sales Engagement and Special Events
      Hilton
    • Jitter Garcia

      Jitter Garcia

      Head of Events, Senior Director-Event Marketing
      Univision Communications
    • Jessica Vargas

      Jessica Vargas

      Director-Multicultural Marketing
      HBO
  3. 1:30 pm - 2:30 pm EST

    CHILDCARE: FUN FOR YOUR KIDS, UNINTERRUPTED TIME FOR YOU

    Set up the iPad in another room and let our professionals entertain and engage your little ones in our Women in Events Week childcare experience. Details to be announced!

  4. 3:00 pm - 3:45 pm EST

    INTERACTIVE WORKSHOP: MANAGING IMPOSTER SYNDROME

    Even the most accomplished women still look in the mirror and wonder when someone’s going to realize they don’t know what they’re doing. It’s called Imposter Syndrome and studies show it impacts 75% of professional women. In this interactive workshop led by Author and Workplace Strategist Joan Kuhl, we’re peeling back the layers of self-doubt and giving you useful tips and perspectives on how you can tackle negative self-talk and break through the barriers that hold you back from achieving your full potential. 

    This workshop is geared toward women but open to all gender identities.

    Sparks
    • Joan Kuhl

      Joan Kuhl

      Author
  5. 3:00 pm - 5:30 pm PST

    IN-PERSON WORKSHOP: CULTIVATE THE CATALYST WITHIN, THE WEST COAST EDITION

    Based on feedback from her popular session at the Experiential Marketing Summit this fall, this workshop led by author and Workplace Strategist Joan Kuhl will help you grow your presence and become your best advocate in the world of work and beyond. You will learn about barriers such as the perfectionist trap, the curse of the good girl, toxic time messages, and the likeability and performance biases to disrupt these stereotypes and advocate for your needs. Through interactive exercises, we will experiment with strategies to be seen, heard and valued and build a roadmap to lead positive change for ourselves. Wine will be served and all participants will receive a pre-event questionnaire to help make the most of our time together. 

    Space is limited. Proof of vaccine is required per local laws. 

    THIS EVENT IS TAKING PLACE IN-PERSON IN SAN FRANCISCO. REGISTER FOR LOCATION AND DETAILS.

    This workshop is geared toward women but open to all gender identities.

    Sparks
    • Joan Kuhl

      Joan Kuhl

      Author

Wednesday, Dec. 8

  1. 8:00 am EST

    WOMEN IN EVENTS PODCAST

    Grab a coffee, head outside and tune in to the premiere of the all-new, official “Women in Events” podcast, featuring candid conversations with top female event executives from some of the biggest brands in experiential. In this episode, we’ll tackle being “new”—how to settle in and stand out.

    • Jenn Artura

      Jenn Artura

      VP-Global Events & Experiential Marketing
      WorkHuman
  2. 12:30 pm - 1:30 pm EST

    LUNCHTIME THINK TANKS

    Busy week? Enjoy a virtual meal with your peers as we offer a networking and lunch hour combo of our popular “think tanks”—live group chat sessions you can either join in or view as a fly on the wall. Choose from one of two concurrent virtual meetups focused on a couple of the most pressing topics for women in the industry.

    1.     Getting Your Ideas Heard. Communicating your ideas and accomplishments is a skill. Hear how others are honing their skillsets. 

    2.     Salary and Package Negotiation. It’s a new era in employment in the event industry. We’ll discuss how to get what you deserve. 

  3. 2:00 pm - 2:30 pm EST

    FEATURED FEMALES: A CASE STUDY FROM AN ALL-FEMALE EVENT TEAM

    Get a heavy dose of empowerment with an inspiring case study featuring an experiential program powered by an all-female event team. We’ll examine the unique qualities women bring to the table in the context of the strategy, the creative process and the team, and how those qualities powered a pandemic-era event program that satisfied goals and objectives. 

    • Julie Pappas

      Julie Pappas

      Director-Marketing and Sales
      Luna Booch Co.
  4. 4:00 pm - 5:30 pm EST

    TOP WOMEN IN MARKETING AWARDS

    New to Women in Events Week this year, we celebrate the recipients of the inaugural Top Women in Marketing Awards, the women among us who hustle from home, from office, and every stop in between to exceed expectations. Get to know a wide array of women across the marketing ecosystem who have made outstanding contributions and impact on the profession this year.

Thursday, Dec. 9

  1. 12:00 pm - 12:45 pm EST

    MASTER CLASS: MOVING YOUR IDEAS INTO ACTION

    At a time when decision-makers are more reluctant than ever to put the stamp of approval on travel, let alone an in-person event budget, marketers have to think harder about selling their good ideas and perfecting that pitch. In this session, hear the stories behind innovative event programs and the processes the teams took of going from idea to concept to approval. We’ll arm you with actionable tips to help you communicate your ideas effectively and in ways that will inspire the entire organization. 

    • Kirstie Rivard

      Kirstie Rivard

      Head of Partnerships & Experiential
      Visible
    • Annie Thompson

      Annie Thompson

      Director of Global Experiential Activations
      Bumble Inc.
    • Allisan Salazar

      Allisan Salazar

      Global Creative Lead
      Bumble Inc.
    • Lauren Merge

      Lauren Merge

      Director, Marketing & PR
      Manifold
    • Emily Steen

      Emily Steen

      3D Designer
      Manifold
  2. 1:30 pm - 2:30 pm EST

    INTERACTIVE PANEL: MEET THIS YEAR’S WOMEN IN EVENTS, PART II

    Every year Event Marketer recognizes a small group of outstanding women in the industry. Hear from this year’s Women in Events in our annual panel. Get candid insights on everything from salary negotiation to thriving in the post-pandemic era of events. As we like to say—things are about to get real, ladies! 

    Proscenium
    • Stefanie Pearce

      Stefanie Pearce

      Director-Experiential Marketing
      Qualcomm
    • Erika Jackson

      Erika Jackson

      Event Communications Manager
      The UPS Store
    • Whitney Eichinger

      Whitney Eichinger

      Managing Director-Culture and Engagement
      Southwest Airlines
  3. 3:00 pm - 5:30 pm EST

    IN-PERSON WORKSHOP: CULTIVATE THE CATALYST WITHIN, THE EAST COAST EDITION

    Based on feedback from her popular session at the Experiential Marketing Summit this fall, this workshop led by author and Workplace Strategist Joan Kuhl will help you grow your presence and become your best advocate in the world of work and beyond. You will learn about barriers such as the perfectionist trap, the curse of the good girl, toxic time messages, and the likeability and performance biases to disrupt these stereotypes and advocate for your needs. Through interactive exercises, we will experiment with strategies to be seen, heard and valued and build a roadmap to lead positive change for ourselves. Wine will be served and all participants will receive a pre-event questionnaire to help make the most of our time together. 

    Space is limited. Proof of vaccine is required per local laws. 

    THIS EVENT IS TAKING PLACE IN-PERSON IN NEW YORK CITY.REGISTER FOR LOCATION AND DETAILS.

    This workshop is geared toward women but open to all gender identities.

    Sparks
    • Joan Kuhl

      Joan Kuhl

      Author
[type='submit']
[type='submit']