| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| Anchored by a 10-foot-tall t-shirt with sweaty armpits, Vita Coco’s Pit Stain Pit Stop tour showcased how sweating is a sign of low electrolytes. Attendees could stand next to the “armpits” to get cooled off with a refreshing mist… Read more. |
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“Early on, we had to make sure that we got the narrative in place, that the messaging was clear on why we were doing this, that we were not isolating brand loyalists, not only to the event but also to HubSpot.”
–Kat Tooley, VP-Global Events and Experiential Marketing, HubSpot |
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| We’re Celebrating Creatives: Our all-new Experiential Creatives of the Year program invites creative leads, creative directors and chief creative officers inside brand and agency event organizations to own the craft, the work and the singular expertise it takes to do what they do. This editorial program is free to enter, and self-nominations are encouraged. Submit your nomination by Oct. 2. |
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