| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| Crocs went big for its “Pop In. Vibe Out.” personalization campaign in Chicago, outfitting Navy Pier with oversized versions of its products, including colorful Jibbitz charms… Read more. |
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“The little touchpoints all together are what make people want to share it, whether it’s a logo on a napkin or a matchbook, versus maybe a big photo moment like a step-and-repeat.”
–Jenny Brown, Executive Creative Director, 818 Tequila |
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| EventTech Awards Are Back: Recognizing the tools, platforms, stacks and teams driving innovation in live audience engagement, the EventTech Awards are making a comeback. Across 31 categories, we’re spotlighting the strategies and tech that optimize how audiences connect, participate and engage in real time. Enter now. |
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