| Remember last year’s treadmill screening for “The Long Walk” movie, where viewers were removed from the theater if their pace fell below 3 mph? Lionsgate just challenged moviegoers to balance on wooden planks during an immersive screening of “Fall 2: Deadpoint.” Participants wore harnesses while standing on the planks, and they were pelted with water and had their harnesses tugged throughout. |
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| It was 1999 again at Neopets’ first-ever pop-up, “Neo York,” where the online game became an IRL meetup. Attendees recovered old accounts, traded collectibles and colored pets for the Crayola x Neopets Mural Wall… Read more. |
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“What are you doing to design your event so that they will get a return on friendship? How are you helping them find new people and make your events a reunion? Those third spaces are disappearing, so where can people go? It’s our events.”
–Liz Lathan, Co-Founder, Club Ichi |
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Seeing Eye to Eye
How Eye Contact is the New Eye Candy
As event marketers lean into storytelling to deepen audience relationships and “drop” products into real lives, human faces are serving as design themes across show floors… Read more. |
| EventTech Awards Are Back: Recognizing the tools, platforms, stacks and teams driving innovation in live audience engagement, the EventTech Awards are making a comeback. Across 31 categories, we’re spotlighting the strategies and tech that optimize how audiences connect, participate and engage in real time. Enter now. |
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