Event Marketer Sizzle: Event Trends, Interviews, and In-the-Field Coverage
08.19.26
Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum
📷 Photo of the Week
 
 
Netflix raised the bar on stunts by “trapping” a man inside a billboard 30 feet above Sunset Boulevard in L.A. Passersby watched the actor go about routine activities and attempt to communicate by whiteboard… Read more.
🗨️ Insight of the Week
 
“We recognize that doing an event with 70 to 100 people, only so many attendees can have that experience. We chose the content creators that were there so that as many people as possible could experience it virtually.”
–Jamie Baron, Director and Head of Instacart Ads Studio

EM Sizzle Newsletter – 8/21/2026

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💡 ICYMI Last Week
 
📌 EM Updates
 
The Best Event Designs: The Experience Design Awards recognize outstanding event design, innovative experiential builds and environmental creativity across a variety of consumer activations, b2b events and trade show exhibits. Brand-side judges will name the winner for each category, as well as honorable mentions. Enter now.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to:
Juanita Chavarro Arias | jchavarro@accessintel.com

For ad and lead-gen opportunities:
Susanna Lione | slione@accessintel.com
Jon McLoughlin | jmcloughlin@accessintel.com
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