| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| HBO transformed California’s Venice Beach Handball Courts into an IRL “Mortal Kombat II” arena for the “Finish Him” event that taught women functional fitness and self-defense techniques… Read more. |
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“We do pre-testing, during testing and post-testing to help us understand if the concepts are landing, and then if they are, what’s the long-term impact on brand affinity scores, as well as purchase intent?”
–Stephanie Eaddy, Cultural Marketing Lead, Coca-Cola |
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| Join EMS Connect: A new monthly virtual series built around small-group, community-led discussions, EMS Connect will focus this month’s conversation on: Where Does Your Creative Spark Come From? Submit your interest, and we’ll match you with a group. The Connection Leader will send an email with the time/date of the discussion. Sign up by 11:59 p.m. ET tonight. |
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