| The Grand Final of the Eurovision Song Contest will take place on Saturday, and official airline partner easyJet helped superfans get to Basel, Switzerland, on a special flight from London that kicked off with a themed check-in experience, goodie bags and a glam photo booth. Once airborne, drag queen Ginger Johnson hosted the Sky High Orange Runway, a talent competition at 35,000 feet. Passengers were on cloud nine. |
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| For its #Sheacation brand trip, SheaMoisture kept the branding to a minimum and instead leaned into the beauty of the Jamaican backdrop, which played well on social. In fact, the influencers’ red “Shea Bae” swimsuits went viral… Read more. |
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“It was important to us to, like any fashion drop, have a pop-up that people could hear about, find out about, line up for, experience over a certain amount of days. When you hear about a designer and they’re having an outlet sale, this is the experience we wanted to create—the music, fashion and collectible experience.”
–Sophie Kelly, SVP-Global Tequila and Mezcal Categories, Diageo |
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Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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