| Duolingo got fans good with its Duolingo World Cruise announcement on April Fools’ Day. The five-year journey aboard a Carnival Cruise Line ship was advertised as a trip across seven continents and a chance to learn 40-plus languages. While it wasn’t available to book, the brand offered interested consumers a one-month free trial of Super Duolingo and a discount on a “much shorter and real” Carnival Cruise. |
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| In celebration of Milk-Bone and Jif’s collab on Peanut Buttery Bites, the brands hosted a museum experience in New York City that showcased nonsensical product ideas, such as Barkling Water, selfie “sticks” and designer poop bags… Read more. |
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“I think we’ll start to see more and more of the intersection of digital, physical and virtual, and it would be important for marketers to always ask, ‘Is there a virtual or technological extension to this event, for example, with AR?’”
–Justin Breton, Head of Brand Marketing Innovation, Walmart |
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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