| This week, Netflix put up digital billboards around the UK promoting its new drama “Toxic Town,” but they may not always be visible to passersby. In an effort to raise awareness of poor air quality issues, the billboards match the local air quality levels. If the air quality is “good,” the full poster will be viewable, but if it’s “poor,” the poster will be covered in a cloud of white smoke. Netflix isn’t waiting for the smoke to clear. |
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| Toy Fair made its anticipated return this week in New York City, and EM was there to survey the scene. It all started with this stairway to toy heaven… Read more. |
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“Q1 is such a critical time for retailers as they go through their planning… Knowing that, we’re getting people at the beginning of the year as they’re starting to think about, ‘What does the rest of this year look like, and what do our plans look like for next year?’ The opportunity and that timing was great.”
–Katie Uhlman, VP-Global Brand & P.R., Adyen |
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| Check out the latest from the 2025 Experiential Marketing Summit agenda here, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for corporate event and trade show marketers. Plus, the industry’s latest event tools and innovations will be on display in our Hall of Ideas. Don’t miss your chance to register now at the best rates of the year. EMS Advance Rates expire March 9. Lock in your savings today. |
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