EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

12.13.24

Cities around the world have been delighting residents and tourists with Christmas tree lighting events that feature thousands of lights and special effects. While the trees in New York City, Warsaw and Rome were praised, London’s Trafalgar Square tree was ridiculed on social media for its lackluster display. There’s a history there...

📷 Photo of the Week

In celebration of Olivia Rodrigo’s custom, violet-colored LinkBuds, Sony Electronics hosted an exclusive launch event in an NYC subway station. The site was reimagined with a “newsstand” merch counter, three themed subway cars and photo ops in front of a 3D butterfly photo wall and mosaic mural... Read more.

🗨️ Insight of the Week

“We always want to be intentional, stay authentic to the brand and be relevant to the audience that’s there. We wouldn’t want to show up at one of these events if we felt like the content wasn’t relevant or that Audible itself was something that wasn’t going to resonate. We want to make sure that we’re there with impact.”
–James Finn, Global Head of Brand and Content Marketing, Audible

Executive Q&A
Inside Audible’s Global Experiential Strategy, from Festivals to Fan Cons
Audible set out to prove that its experience isn’t limited to the ear, traveling to several festivals and international events. James Finn shares how its events connect with users… Read more.

Marketing News
The Brief: Kleenex’s Breakup Calculators and Sony’s Subway Sketches
This week’s hot topics in experiential include how Kleenex is drying singles’ tears, Olivia Rodrigo’s subway takeover and the first CES keynote coming to Vegas’ Sphere… Read more.

Data
Guest Column: Six Best Practices for Measuring Employee Events
Internal events are often the unsung heroes of company culture, but they should be evaluated like external ones. The Experiential Marketing Measurement Coalition weighs in… Read more.

Escape Rooms
Cheetos Fans Conquer 'Gen Z Scaries' and Puzzles in Chester Cheetah’s Cabin
It’s impossible to enjoy Cheetos without orange dust-covered fingers, so the brand challenged fans to go through The Other Hand Escape Room with their nondominant hand… Read more.

Partner Content

2025 FORECASTERS

Looking to the future of event marketing? Discover the top trends and predictions for 2025, including immersive experiences, personalization and sustainability. Stay ahead of the curve and learn how to elevate your events with data-driven insights. Don’t miss out—read the full article for expert forecasts and strategies!

Special Report
Women in Events 2024: The Big Career Conversation
Meet this year’s nine honorees and read their perspectives on career growth, key industry skills, workplace dynamics and advocacy. Plus, discover insights from all-new research… Read more.

💡 ICYMI Last Week

📌 EM Updates

Join your fellow creators of the brand experience at the Experiential Marketing Summit, April 14-16, 2025, at MGM Grand, Las Vegas—the only annual conference dedicated to experiential marketing. The complete agenda will be announced in early January, but don’t miss your chance to register now at the best rates of the year. Prices increase on Jan. 1. Lock in your ultra-early-bird savings today.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]

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