EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

11.14.25

The ISSA Housekeeping Olympics returned for its 35th annual edition on Monday, as part of ISSA Show North America in Las Vegas. The viral event challenged 10 teams representing Vegas hotels on and off the Strip and health care facilities to go head-to-head in mopping relays, toilet paper tosses, speedy bed-making and even dancing. Aria/Vdara claimed sweet victory.

📷 Photo of the Week

An extension of its tour partnership with Sabrina Carpenter, Cash App brought to life the singer’s signature retro aesthetic at a NYC pop-up that featured several photo vignettes with references to her songs… Read more.

🗨️ Insight of the Week

“We see a benefit of connecting with people, showing ourselves live, because we are an online brand and an online solution. When people meet us, they see the creators behind it.”
–Brigita Kavaliauskaite, Global P.R. Group Lead, NordVPN

Stunts
NordVPN’s Live Hacking Event Reveals Consumers' Leaked Data in NYC
Cybersecurity company NordVPN dropped into Times Square for its first-ever experiential campaign, giving consumers a chance to get on stage and “ask a hacker”… Read more.

Marketing News
The Brief: A Panadería Don Julio Pop-up and Chicago's Secret Confessions
This week’s hot topics in experiential marketing cover Don Julio’s campaign steeped in Mexican culture, a “Stranger Things” Radio Room and The Confessions Project… Read more.

Sports Sponsorship
Brands Hit the Ground Running at the 2025 NYC Marathon
From countless encouraging signs to a constant stream of cheers, positive energy took over the TCS New York City Marathon. Check out five brands that pumped up runners… Read more.

Artist Partnerships
Get a 'Taste' of Sabrina's Secondhand Pop-up by Cash App
Superfans in New York City could line up for a chance to step inside a ’70s-inspired fan experience celebrating Sabrina Carpenter’s Short n’ Sweet Tour and new album… Read more.

Community
A Toast to Experiential Marketing Month
EM launched a calendar of experiences spanning in-person seminars, online conversations and more designed to offer hundreds of ways to level up events next year. Our recap… Read more.

💡 ICYMI Last Week

📌 EM Updates

EventTrack 2026 Now Available: Based on insights from over 1,000 Fortune 1000 marketers and event attendees, the industry’s most comprehensive benchmark study reveals how live experiences have become the strategic centerpiece of the marketing mix—driving PR, purchase intent and brand loyalty like never before. Download the EventTrack 2026 report here, and join next week’s LinkedIn Live on the study’s big takeaways on Nov. 18 at 2 p.m. ET.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com

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