| ’Tis the season for regifting. And trolling, apparently. Mini USA’s holiday campaign invites consumers to ditch their big, boring vehicles for one of its own. And to drive home the message, the brand gift-wrapped competitor vehicles (like the recently deceased Tesla Cybertruck), complete with an oversized tag bearing a QR code, and an invitation to “Regift your car. Gift yourself a Mini.” |
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| Fans in three cities witnessed the ultimate divorce settlement “jackpot” cruise through town and park for activations in the leadup to season two of Hulu’s legal drama, “All’s Fair”… Read more. |
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“Talking to [fairgoers], they were just so grateful that e.l.f. was there and that they got to meet the team behind the brand. And that’s so important. We have ‘zero distance.’ We want to connect with our community on a deeper level.”
–Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands |
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| Not sure if EMS is Right for You? Hear From Past Attendees: Registration is open for the 2027 Experiential Marketing Summit. If you’re still thinking it over, get honest takes from attendees and speakers representing 3M, Citi, IBM and The North Face on the community, connections and value found at EMS. Watch the reviews. |
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