EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
10.24.25
Would you shave your head to get into a film screening? Moviegoers did just that to attend The Culver Theater’s “bald screening” of Yorgos Lanthimos’ “Bugonia,” in which Emma Stone’s character gets her head shaved. A barber was on-site two hours ahead of the start time, but after the line backed up, bald caps were distributed to the rest of the participants. We know this would be a Pitbull-approved event.
📷 Photo of the Week
 
 
The Canva Brandwagon is making 16 stops across the U.S., and inside the rainbow-colored vehicle, consumers can explore a candy shop, a social media studio, learn-and-play stations and a crowdsourced vision board… Read more.
🗨️ Insight of the Week
 
“Some people learn differently, and that’s what we’ve learned a lot through this tour, is how we can cater to and provide these learning materials, lessons and hands-on workshops to the community in a way that’s going to resonate with them.”
–Jimmy Knowles, Head of Experiential, Canva
Global Campaigns
Inside the Canva World Tour, the Brand's 'Most Ambitious Marketing Initiative'
On a mission to accomplish 1 million trainings this month, Canva launched the Canva World Tour, which has been bursting into conferences, campuses and community hubs… Read more.
Sports Sponsorship
The Formula 1 US Grand Prix 2025 Draws New Brands to Austin, TX
Everything’s bigger in Texas, and F1 is no exception. The U.S. Grand Prix saw new sponsors like Barilla and Duracell activate meet-and-greets and trackside pop-ups… Read more.
Marketing News
The Brief: Charm Bars, the World Cup 'Treatment' and 'KPop Demon Hunters'
This week’s hot topics in experiential cover Pandora’s Talisman Experience, Garnier’s block party, On Location’s World Cup tour and Shin Ramyun’s Times Square takeover… Read more.
Trend of the Week
Curious Columns Stand Out as Monumental Booth Design Elements
On show floors, overhead design elements create a full-frame perspective that gives the illusion of more. But this year, we’re drawn to columns and towering booth elements… Read more.
Trade Shows
Five Immersion and Engagement Takeaways from IMEX America 2025
IMEX America, a trade show for the meetings and events industry in Las Vegas, set a new record with 17,000-plus participants. We bring you the latest activation inspo… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
One More Week to Enter the EDAs: The late deadline for the 2025 Experience Design Awards is next Friday, Oct. 31 at 11:59 p.m. ET. The awards recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. Submit your entry.
 
Experiential Marketing Month’s Final Events: Next week, we’re wrapping up our monthlong program of learning and connection opportunities with a Digital Class on Oct. 27 about trends, insights and what’s ahead in 2026, and meetups in Atlanta on Oct. 28 and Miami on Oct. 30. View the EMM schedule and register.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
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