| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| For its 125th anniversary, Jergens hit the road with a tour that culminated in the reveal of its new logo at the final pop-up, where the brand team coordinated the uncovering of “Wait for it” stickers across the entire footprint… Read more. |
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“We kick off with a creator event, and that’s purposeful to really get these creators who can help us build the trust and share authentic experiences with the brand, and then we end with consumers because they want to be a part of that.”
–Stephanie Kimutis, Associate Director-Core Consumer Care, Kao USA |
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