Event Marketer Sizzle: Event Trends, Interviews, and In-the-Field Coverage
10.02.26
After its viral collab with Olivia Rodrigo, Taco Bell is now partnering with Duo, Duolingo’s mascot. The sassy green bird is popping up at Taco Bells around the world in honor of Global Taco Day on Oct. 6. Dressed in a Taco Bell uniform and headset, he will help serve orders with the limited-edition Duo Habanero Sauce and celebrate the Duolingo x Taco Bell restaurant takeover in NYC. Tacos truly are a universal language.
📷 Photo of the Week
 
 
Whirlpool teamed up with the Premier Lacrosse League to bring “Lacrosse After Dark: Blue Light Edition” to Pier 17 in New York. The event launched with a glowing matchup between the NYPD and FDNY lacrosse teams… Read more.
🗨️ Insight of the Week
 
“I like to start with two goals: a needs goal, what you need to accomplish to break even at your trade show, and a wants goal, which is like your shoot-for-the-moon goal. If anything was possible, what would make you feel proud of your participation in an event?”
–Robyn Davis, Author of “Exhibit Smarter”
Rules of Engagement
How PM Studios Leveled up its Booth at Gamescom 2026
With a diverse lineup of game titles now under its banner, PM Studios used the event to build awareness and credibility within the show’s passionate global gaming community… Read more.
Event Peeps Podcast
New Episode: Rewriting the Trade Show Playbook
After 17 years of advising exhibitors, Robyn Davis has picked up insights on measurement, swag and booth design that she’s sharing in her new book, “Exhibit Smarter”… Read more.
Ahead of the Game
What Event Marketers Can Learn from the US Open Influencer Fallout
The US Open credentialed more creators, but attendees’ disruptive behavior capturing content during matches left a negative impression. Agency leaders outline best practices… Read more.
Five, Six, Seven, Eight
Dance Shines as a Vehicle for Storytelling and Connection at Events
Dance is thriving on short-form, algorithmic-driven video platforms, and brands this year are cutting in, from choreographed routines to interactive movement experiences… Read more.
‘Crowning’ Achievements
The Brief: Airport Narrators, UV Laundry and Community Baby Showers
This week’s hot topics in experiential marketing cover Logan Airport’s hunt for an announcement voice, a “Pampered with Love” baby shower and Amika’s “Crowns” hair exhibition… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
EMS Registration is Open: Join your fellow creators of the brand experience at the Experiential Marketing Summit, as we celebrate its 25th anniversary in Las Vegas, April 27-29, 2027. Discover the latest event solutions, sharpen your strategy and stay ahead of what’s next. Register now to lock in ultra-early-bird rates.
 
Top Women Leadership Forum: Advance pricing for the Top Women Leadership Forum ends tonight. Taking place Nov. 4 at The Lighthouse at Chelsea Piers in New York City, the one-day forum is designed to celebrate, elevate and connect women in media, marketing and tech. Learn more.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to:
Juanita Chavarro Arias | jchavarro@accessintel.com

For ad and lead-gen opportunities:
Susanna Lione | slione@accessintel.com
Jon McLoughlin | jmcloughlin@accessintel.com
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