| Experience builders have long predicted an “arms race” following Sphere’s launch in Vegas. Now, a second version of the impressive venue is set to be built in Abu Dhabi. This isn’t the first time an announcement has been made for a second Sphere, as the London project was rejected over multiple concerns last year, including light pollution. |
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| Sephora and its brand partners placed greater emphasis on providing an array of immersive photo and video ops at SEPHORiA to entice its social-forward audience. Attendees sparkled at LaCroix’s shimmering, floral booth... Read more. |
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“We’ve never intended SEPHORiA to exist in one market, exclusively. The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.”
–Kate Biancamano-Brown, Senior Director-Event and Experiential Marketing, Sephora |
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| Grab Your Team for Event Marketer Agency Forum: Join us in NYC on Nov. 13 as we convene the only one-day forum for event agencies—our third annual Event Marketer Agency Forum. We’re focusing on actionable agency growth strategies, the latest client trends and an up-to-the-minute 2025 agency business economic forecast. Register now! |
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