| Back in 2023, Chuck E. Cheese posted an April Fools’ joke that it would begin offering weddings for “grown-ups who are young at heart.” A Massachusetts couple took CEC up on it and booked their 8 a.m. nuptials (as a “mega fun” party package) that included a ceremony, pizza, cake, party hats, dancing and “All You Can Play” passes. Cheers! |
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| Chase overhauled its strategy for Sundance 2025 and gave cardmembers the chance to customize a premium Western hat with accessories at the “Tack Shed,” where they could also enjoy hot beverages and branded swag… Read more. |
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“The wildfires have affected all of us in different ways, and it’s impossible to completely separate personal needs from work obligations during a crisis of this scale… Still, as Hollywood often reminds us, ‘the show must go on,’ and we have to continue performing and producing for our clients. Balancing it all is far from easy, but it’s a reality we’re navigating one day at a time.”
–Jordan Kaye, Founder and CEO, Analog Events |
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| The 2025 Experiential Marketing Summit program is here, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for corporate event and trade show marketers. Plus, the industry’s latest event tools and innovations will be on display in our Hall of Ideas. Don’t miss your chance to register now at the best rates of the year. Prices increase on February 9. Lock in your early-bird savings today. |
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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