| Sometimes, you don’t need a big idea. You just need a bigger glove. Geico treated fans at MLB All-Star Week by giving out gigantic, custom-made baseball gloves with a simple call to action—catch a ball in the comically large mitt during the game, and win a prize. More ideas and news in The Brief. |
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| Presenting sponsor of the WNBA All-Star, AT&T, made a splash at WNBA Live with its signature glowing blue motif and an LED-powered Court Challenge that let fans walk on water to shoot hoops and score prizes... Read more. |
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“The hybrid model will always be a part of Essence Festival of Culture and having that opportunity for our digital audience to experience it as well. We packed pretty much all of our spaces out this past festival, so we’re running out of real estate. The digital space is definitely where we’ll lean into more.”
–Michael Barclay II, Executive VP-Experiential, Essence Ventures |
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The Event RFP Superbook is the most-searched marketplace of event and trade show partners, products and services. Looking to launch something big in the year to come? Start searching for event agencies, exhibit builders, technologies, venues and more. |
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Free AI Webinar: Join EMS Summer School Presents: AI for Event Marketers, a free, one-hour webinar on Wednesday, Aug. 14, 1-2 p.m. ET. Hosted by Event Marketer and featuring leading industry experts, the digital event will present the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices, as well as the impact AI policies will have for the industry, sooner than later. Reserve your spot here.
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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