| On its way to Paris, the Olympic torch made a stop last week at the Cannes Lions International Festival of Creativity. “Brands are really starting to recognize the power of tapping into moments in culture in a way that we haven’t seen before,” Simon Cook, ceo of Lions, told The Wall Street Journal. |
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| A hit with Canva Create 2024 attendees, the DIY Swag Shop gave away dip-dyed tote bags with corporate lingo and fun phrases like “Let’s unpack that,” “Totes a good idea” and “Low-hanging fruit.” Participants could also customize their totes with emoji-style patches... Read more. |
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“In how we present and how we talk, all of that had to change and become a little bit more external-friendly, like some of the inside jokes that we might have used don’t necessarily translate to an external audience, so you have to do a little bit of a shifting of that content.”
–Jimmy Knowles, Global Head of Experiential, Canva |
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