EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
06.14.24
NYC's Canal St. has been a mecca for counterfeit luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is taking on the swindlers. The brand unveiled an installation on Canal that, from afar, looks like a new shop, but in fact, is a “store” stocked entirely with non-shoppable luxury “dupes.”
📷 Photo of the Week
 
 
To mark the 50th anniversary of Pride in the Rainy City, Visit Seattle delivered a “SEA-Worthy Celebration of Love” on the Puget Sound that centered on vow renewal ceremonies for LGBTQ+ couples—and broke an official Guinness World Record along the way... Read more.
🗨️ Insight of the Week
 
“There is a lot of conversation around AI, and it’s not new. Earlier, people thought that they would use it to write an email, or use it to take notes in a meeting, but it is enabling so much more for you. This exhibit is designed to help you to see AI PCs in action, in motion, to become appreciative of it and to start thinking about how this could apply to you. It’s not just about ‘speeds and feeds.’”
–Asma Aziz, Marketing Director-Canada, Intel
Sports Sponsorship
E.l.f. at the Indy 500: 'This Was More Than an Event; This Was A Movement'
E.l.f. Cosmetics cruised into the Indianapolis 500 as the first-ever beauty brand to sponsor a driver with a “Lip Oil Change,” and a mission to foster systemic changeRead more.
Technology
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
As part of a launch campaign for Intel Core Ultra mobile processors, Intel is inviting new media artists to showcase the product’s power in a “living” AI art gallery in Toronto… Read more.
Marketing News
The Brief: A Cicada Symphony, The Aloha House and Recruitment on Roblox
This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, record-breaking vow renewals, National Rosé Day soirees and Roblox recruitmentRead more.
F&B Trends
Raise a Glass, and Gather Inspiration, From the Year's Top Event F&B Trends
According to the National Restaurant Association's annual culinary report, 2024 event f&b trends include regional flavors, botanical cocktails and comfort fare with a twist… Read more.
Industry News
Canada's Olympic House in Paris Will Feature a Dozen Partner Activations
La Maison Olympique du Canada, built with agency partner Mosaic, will offer a range of brand activations and experiences as national hospitality houses make a comebackRead more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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