EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

05.10.24

Bridging the gap across the pond is the new Portal installation unveiled Wednesday in both New York City and Dublin, Ireland. The circle-shaped video screen structures offer a 24/7, real-time livestream of goings-on in each city, including dance performances, conversations and sign waving. “Hi, mom!” has been a popular one.

📷 Photo of the Week

In celebration of fashion’s biggest night and the new all-electric Macan, Porsche took over New York City’s Soho House with a star-studded event and Electric Garden installation inspired by the Met Gala’s “Garden of Time” theme. Read more.

🗨️ Insight of the Week

“Storytelling was the key to our success. And every story has three important elements: the great setting, the unforgettable people and the plot that keeps you engaged from start to finish.”
–Felicia Kaban, Director-Executive Events, Kenvue

Media Event
How Kenvue Showed the Media it's Not an Everyday Drugstore Brand
Health care brand Kenvue leaned on the power of the press to drive awareness and education with a media dinner and experience hosted at the New York Public Library… Read more.

Sports Sponsorship
How First-time Formula 1 Sponsor Liquid I.V. Activated at the Miami Grand Prix
With the Florida heat reaching 85 degrees, first-time sponsor Liquid I.V. had Formula 1 fans covered with samples, mocktails and a hydration pit crew of brand ambassadors… Read more.

Executive Q&A
BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist
BDG’s annual ZOEasis and NYLON House returned to Coachella with style, scale and a whole lot of sponsors. Lindsay Leaf, evp-experiential, shares on strategies and trends… Read more.

Marketing News
The Brief: Skittles Apartment, Universal's Horror Show, JetBlue's Hourglass
This week’s hot topics in experiential marketing cover a rent-free, Skittles Littles-branded micro-apartment, vampire ballerinas from “Abigail” and unique stays at Airbnb Icons… Read more.

Industry Event
Creative Energy, Intentional AI, Gen Z Insights: Top Takeaways from EMS 2024
The industry convened at the MGM Grand Las Vegas for the ultimate three-day conversation. Check out recaps, awards, experiential insights and a Broadway performance… Read more.

💡 ICYMI Last Week

📌 EM Updates

Attention Agency Leaders: Agency Forum is coming to Dream Downtown in New York City on Nov. 13. Help shape the content of this year’s program by answering a few questions to help us curate the best experience for you and your team. Take the short survey here.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com

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