| The Sizzle is comin’ in hot (like those Super Bowl mullets). Your favorite experiential marketing industry newsletter has a new name, a new look, and new weekly spot. TGIF. This week, all eyes are on the big game, and how marketers will navigate Sin City and all the swift media buzz. We'll be touching down to cover all the fan activations and beyond—drop us a line if you'll be there. |
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It was a sea of brand engagement at Vermont’s Killington Ski Resort, where this year's Subaru WinterFest national tour (in partnership with POWDR) kicked off with a pop-up weekend music festival, Subaru displays and activations from multiple partners. More on that story here.
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“College sports in general bring some of the most passionate fan bases. Once you have these passionate fans that are coming to the table, the rest of our jobs are much easier.” –Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T
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Touchdown
AT&T Tackles Fan Engagement with a High-Tech Helmet
To engage fans during the College Football Playoff National Championship weekend, AT&T turned technology-for-good, giving participants an inside look at its 5G Helmet, the first-ever deaf- and hard-of-hearing-accessible, 5G-connected football helmet used in an NCAA game… Read more. |
Going Local
Bakeries, Coffee Shops Help Fuel a Hulu Premiere Campaign
In a grassroots-style play, Hulu leveraged local business collaborations, strategic signage and targeted screenings to bring to life the story of its new series, “Black Cake,” about a complex, multigenerational family, set in the Caribbean, ahead of the premiere… Read more. |
The Brief
News Notes: Breakup Cookies, Spiteful Coffee Shops and More
This week’s hot takes on hot topics in experiential marketing feature unique Valentine’s Day and sports marketing campaigns, like Insomnia Cookies’ “It’s Not Me, It’s You" pack to Miller Lite’s plan to deploy 1,000 human beer ads. No winter doldrums here… Read more. |
Partner Content
Free Guide: The Event Trends That Matter Most in 2024
Business events are poised for transformation across content, planning and design. In this guide, created by the experts at Cramer, we explore what’s changing in culture and in the event industry, and how b-to-b marketers are giving even the flashiest of consumer events a run for their money… Get your copy. |
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Feeling Cozy
Sundance: Brand Chalets and Themed Soirees Take Over Park City
The 40th annual Sundance Film Festival brought together filmmakers, actors, storytellers and chief marketers to the Park City mountains for a celebration of new and upcoming creative content. Check out how brands showed out with colorful spaces, listening stations, pop-up stores and panels… Read more. |
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Drum roll, please… The 2024 Experiential Marketing Summit program is here. Check out the brands you’ll be learning from at this year’s show, April 24-26, at the MGM Grand Las Vegas. Register now before the early-bird rate expires on February 16.
Plus: The 2024 Ex Awards judges panel has been unveiled. Be sure to submit your entries before the February 23 deadline. Let’s see what you got!
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