If your trade show budget feels tighter than ever, the numbers back you up. The Exhibitor Advocate's 2025 Annual Survey of Exhibition Rates, tracking 224 shows across 23 U.S. cities, found that exhibiting costs are rising at more than triple the national inflation rate of 2.7 percent. Electrical outlet rates jumped  18.4 percent, drayage climbed 9.5 percent, and booth flooring costs surged up to 22 percent, according to the data. One silver lining? Hanging sign rates dropped 15 percent.   Canon's booth at NAB 2026 felt more like a realistic set than an exhibit, inviting attendees to play the part with the product. Check out our full report. Design Strategy Skeletons and Tattoos: How Torq Brings World Building to Shows If you’re not putting on a show, you’re just paying for a spot on carpet, says Don Jeter, cmo of Torq. How the brand is going all-in on experiential… Read More Interactive Demos Field Report: Product Demos That Delivered at NAB 2026 What started as a showcase for new camera and broadcast equipment has evolved into a complex content creation ecosystem, with the booths to match… Read More Sustainability Eight Strategies for Reducing Food Waste in Trade Shows We explore how convention centers and the shows they host are tackling the ongoing challenge of food waste, plus ideas to reduce impact… Read More Q&A 10 Minutes with Gaby Ferreres, Head of Industry Marketing at AWS As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB Show 2026 with the mission to empower storytellers… Read More Industry News Event Marketer and The Exhibitor Advocate Announce Alliance Exclusive content, research and event experiences will help continue to elevate the trade show exhibitor community… Read More + Last Month's Exhibit Strategies   HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026 10 Minutes With... Gabe Weiss, Head of Marketing at Hitachi Construction Machinery Americas About Exhibit Strategies Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show and field marketing teams, and features exclusive reports on exhibit trends and best practices, case studies, and Q&As. Story ideas and news, Anna Huddleston: ahuddleston@accessintel.com Advertising opportunities, Jon McLoughlin: JMcLoughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook