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You can’t put a price on making your attendees feel something. From full-body obstacle courses to gift-card dropping “mini troopers,” corporate trade show exhibitors this month are focusing on the moments that matter—for mind, body and soul.
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| The HHC Starlight Garden by healthcare company Eisai at ASCO in Chicago felt like "a place of hope and connection," according to our editor at large, Anna Huddleston, who reports from the mega oncology annual meeting in this issue. |
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Field Report
Complex Messaging, Outstanding Designs: ASCO 2026
How a unique rulebook creates a show floor environment rich in storytelling and hands-on engagement (think: ice cream scoops and flower constellations)… Read More |
Ideas
Inside Square's 'Doors-open' Trade Show Sponsorship Strategy
You hear it all the time: "Trade shows are no fun." Square disagreed and proved it at the 2026 National Restaurant Association Show… Read More |
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Guest Column
You’ve Been Told 'This is Just How it is.' It Doesn’t Have to Be
Jessica Sibila, executive director of The Exhibitor Advocate, shares the conversations exhibitors should be having amid rising costs… Read More |
Field Report
How Brands Built Connection at Licensing Expo 2026
Hasbro highlights the return to "balanced play patterns" and how analog is back. (But we all already knew that.) Our report on fandom engagement… Read More |
EMS 2026
7 Takeaways for Trade Show Exhibitors and Partners
Hot topics from the Exhibit Strategies track at the 2026 Experiential Marketing Summit included effective data reporting, AI innovation, and storytelling… Read More |
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+ Last Month's Exhibit Strategies
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About Exhibit Strategies
Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show and field marketing teams, and features exclusive reports on exhibit trends and best practices, case studies, and Q&As.
Story ideas and news, Anna Huddleston: ahuddleston@accessintel.com
Advertising opportunities, Susanna Lione: slione@accessintel.com, Jon McLoughlin: JMcLoughlin@accessintel.com |
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