| Exhibit marketers, we’ve got a lot to talk about at the upcoming Experiential Marketing Summit, April 14-16 in Las Vegas. A new partnership with the Experiential Designers and Producers Association (EDPA) will be focused on creating networking opportunities and developing much-needed industry research for you. And at EMS, we’re offering an “Exhibit Strategies” content track and corporate exhibitor networking mixer just for you, as well as a first-of-its-kind Hosted Corporate Exhibitor program. Read more about this dynamic partnership here.
Now for the news and insights… from CES to NRF, January is keeping our editors' step counts high. Check out our trade shows channel for weekly reporting. Enjoy the issue.
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Trends & Ideas
Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear
The expo is the largest and longest-running promotional products trade show, and offers a window into overarching corporate thinking… Read More |
Field Report
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this month, EM sought out ideas beyond champagne happy hours… Read More |
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Trends & Ideas
Recap: The Biggest Exhibit Design Trends from CES 2025
The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with it’s that static is no more… Read More |
Exhibit Tours
Watch: Three Minutes in Intel’s CES 2025 Technology Showcase
The CES campus stretches well beyond the convention center and expos, and into suites and ballrooms. Check out Intel's curated experience… Read More |
Partner Content
CES 2025 showcased cutting-edge AI innovations reshaping industries but revealed a paradox: as AI advances, consumer trust in digital content erodes—especially among younger audiences. How are brands addressing this trust gap? Read on to explore the unexpected ways AI is transforming brand interactions and rebuilding trust in the physical world... Read more
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Sustainability
Five Ways HERE Technologies Reduces its Exhibit Impact
"It's not about showing sustainability, it's about being sustainable," Benjamin Arditti, senior director-global head of brand at HERE, told EM… Read More |
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Contact the editors |
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| Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Alex Chung: [email protected]. |
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