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| 11.02.23 |
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In honor of Día de los Muertos, we suggest checking out this augmented reality OOH campaign from Modelo. And if you're looking for extra inspo, we've got five more examples of how brands are using AR to fuel engagement.
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IMEX Felt Like More Like a Theme Park Than a Trade Show
There’s no room for lifeless booths at a trade show that’s built for event professionals, and exhibitors were out to prove it at this year’s IMEX. While on the ground, we scoped out racecar tracks, custom rollercoaster cars and other brand “attractivations” that stole the show… Read more. |
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Beautycon Ushers in an Era Defined by Fans—Not Brands
After a four-year hiatus, and under new ownership, Beautycon returned to L.A. with a hyper-inclusive experience and a new quest to democratize beauty. Check out a play-by-play of the annual convention’s makeover and mission to hand consumers the keys to the kingdom… Read more. |
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Coke AI Studio: Fans Become Artists in a Matter of Minutes
Festivalgoers have been lining up in droves to take a sip of the Coke AI Studio activation and walk away with their very own pop-star identity and 35-second shareable music video. The architects behind the experience share how artificial intelligence is enabling “Real Magic”… Read more. |
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How Do You Overhaul a Legacy Event? Just Ask Vox Media
With new hosts, a new location, more hand-on demos and retreat vibes, Vox Media fully revamped its 20th annual Code Conference. With “live journalism” still at its core, the 2023 event featured new touchpoints spanning everything from an AI studio to an e-biking tour… Read more. |
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Chase Expands its US Open Presence with a Rooftop Court
After more than four decades as a US Open sponsor, JPMorgan Chase continues to up the ante with fresh engagements that entice fans and customers. This year, that included the addition of brand collabs and an off-site attraction—a rooftop tennis court at NYC's Pier 17… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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