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| 09.07.23 |
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New York Fashion Week kicks off today, and amid its sea of invite-only events is Dreamland: Fashion Week in Central Park, a public, queer-led extravaganza slated to break the Guinness World Record for fashion show attendance on Saturday.
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Confluent Welcomes Potential Competitors to its Summit
Creating an event for the industry, as opposed to only your customers, requires a nuanced approach. Confluent’s global events director weighs in on the strategy behind its two-year-old Current summit, and managing the last-minute nature of conference planning in today's climate… Read more. |
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Sonic's Boom: Inside a Music-inspired Mini Golf Activation
The fast food company mixed tunes and tee times at Bonnaroo with the Sonic Drive-In Range, a strategically simple, music-inspired mini golf game supported by on-brand art installations and ice-cold Slushes, all leveraged to enable accessibility and drive amplification… Read more. |
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The Community Weighs in on Measurement Tools & Tactics
EM's latest survey polled event marketers on their use of measurement tools and strategies. Most of respondents reported benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top tactics… Read more. |
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Quiet Luxury: How to Wow Your Attendees without the Fuss
Whether you view it as a trend or a lasting lifestyle shift, the “quiet luxury” movement has been discreetly infiltrating pop culture all year, and its implications in events are broad for an industry eager to get back to basics. Five ways to leverage the “less is more” approach… Read more. |
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ICYMI: How Figma's Config Event Grew 750% in Five Years
Online design platform Figma has found success in not only supporting its community of users (product designers, builders and marketers), but letting them take the reins of Config, its hybrid user conference, through agenda planning, creative input and constructive feedback… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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