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| 09.23.21 |
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Calling all event architects: Our annual ranking of the top 50 fabricators in the biz is open for applications. If you make experiential magic out of raw materials, we're lookin' at you.
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How Idahoan Foods is 'Baking' on Potato Sampling at Scale
Along its Mashed in America Tour, Idahoan Foods is taking aim at consumers’ plates with a scalable sampling strategy designed to drive customer retention. Stops offers festive, potato-themed experiences, a hot cup of mashed potatoes (yes, please!) and family fun… Read more. |
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XR Technology Takes Wing at Archer's Hybrid Launch Event
To demonstrate the possibilities of urban air mobility and showcase how its aircraft will enable “micro-exploration,” Archer took attendees on a mass flight simulation using cutting-edge extended reality technology. Consider it a killer theme park attraction—built for one day… Read more. |
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Partner Content
The OMEN Challenge: The Video Game Game Show presented a revolutionary competitive platform, enthralling 600K+ gamers & viewers to experience a brand new game style.
Combining Trivia & Live-Action genres, at-home viewers watched renowned gamers & content creators in gameplay while competing in at-home trivia to win OMEN prizes and donate gaming setups to Boys & Girls Clubs. |
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Cracking the QR Code: The Simple Scan Makes a Comeback
QR codes are nothing new, but event marketers have revived them in force as a means of delivering touchless engagement, and brands from HBO Max to Skittles to OGX have all recently employed the tactic. Check out five ways to use QR codes in your COVID-era events… Read more. |
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Leading Event Marketers are Dusting off Their Trophy Cases
It’s official: The finalists for the Ex Awards and Experiential Design & Technology Awards have been announced. This supersized awards program spans 50 categories, including new recognitions for COVID-era engagement tactics. Who will take home the hardware?… Read more. |
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Outdoor Experiences are a Breath of Fresh Air Amid COVID
As we navigate year two of a global pandemic, event marketers continue to prioritize hosting outdoor events and activations that allow for social distancing and a higher level of comfortability among attendees. We explore five insights on taking event programming outside… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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