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| 06.17.21 |
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Golf clubs are nice, but the gift your dad really wants for Father's Day just might be the Shoezie, a New Balance sneaker specifically sized to fit a can of Miller Lite beer.
Dads and Shoezies—name a more iconic duo. We'll wait.
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Impossible Foods Raises a Fork to the Return of Sampling
Impossible Foods had a hunch that people were ready to sample again when it kicked off the Impossible Food Truck Tour in May—and it was right. The brand has been dishing out its plant-based products across the East Coast, and consumers are eating the experience up… Read more. |
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Could Chief Brand Ambassador be the Next Big Brand Gig?
Brand ambassadors play an important role in connecting brands and audiences, but f&b companies are recruiting for newly-invented positions designed for their superfans. Enter: the chief brand ambassador, a role that encompasses content creation and “field research"... Read more. |
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Six Ways to Make Events Diverse, Equitable and Inclusive
Brands need to walk the walk to ensure their events are diverse, and that starts with audience development. From leveraging attendee data to partnerships, Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes, offers six tips for success… Read more. |
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Pretty in Pink: Godiva Deploys a Vintage Sampling Truck
To boost its CPG channel and mark its 95th anniversary, Godiva evoked a post-World War II stunt and drove a retro pink truck around New York City on a mission to “deliver happiness”—and chocolate. The sweet results included 15,000 samples shared and plenty of good cheer… Read more. |
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Staying Power: Keep Your Attendees From Leaving Early
No marketer wants a half-empty room at the end of a show with suitcases in reach, right? It can be challenging to keep the fire burning at the close of a conference, and attendee attrition is real, but these insights on end-of-show engagement will have 'em hooked until you wrap… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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