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| 06.15.23 |
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Already got Women's World Cup fever? Tide yourself over with a look at Budweiser's men's sponsorship program in Quatar, where its creator partners "ruled the world."
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Targeting Pickleball Fans? 4 Tips for Sponsorship Success
Consumers’ interest in pickleball is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. Carvana and Best Day weigh in on best practices for engaging “picklers”… Read more. |
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Video Recap: See What You Missed at the 21st Annual EMS
Didn’t make it to this year’s Experiential Marketing Summit? Explore the highlights and feel the FOMO from the 2023 show, which encompassed keynotes, 50 sessions led by top brand-side marketers, dance classes, puppy breaks (oh, yes we did) and a buzzing Hall of Ideas… Read more. |
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What Does it Mean to 'Add Value' to Your Live Experiences?
There’s been a pervasive call for brands to “add value” to the events and activations they produce in the post-pandemic world, but what does that entail and how do you measure the impact? Four marketers weigh in on how they aim to maximize their attendees’ time and money… Read more. |
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Industry Survey: Event Marketers are Feeling the Burn(out)
In recognition of Mental Health Awareness Month in May, we polled members of the event community on the state of their mental health, from the benefits of remote and hybrid work to the inevitable challenges of working in an industry that is always expected to be “on”… Read more. |
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IBM Declares it 'Can No Longer Be All Things to All People'
IBM’s flagship event, Think, has gotten a post-pandemic makeover, transitioning from a mega-conference for 30,000 attendees to the hyper-targeted—but scalable—Think on Tour program that will hit 11 global cities by October. Take a step inside the strategic event shakeup… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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