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| 06.1.23 |
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It was risky business when L.L.Bean scrapped social media in May in recognition of Mental Health Awareness Month. Turns out, going off the grid switched on engagement.
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White Claw’s Shore Club Leans into Kentucky Derby Glam
Big hats and bright attire are staples of the Kentucky Derby, a fact White Claw leveraged to engage attendees down in Louisville with a Glamdroid robotic camera, leather koozies and other style-driven touchpoints that served as part of its ongoing Shore Club event platform… Read more. |
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What the Collapse of E3 Means for Similar Industry Shows
It didn’t come as a surprise to industry insiders when E3 was abruptly canceled, but there are lessons to be learned from the downfall of one of gaming’s biggest conferences. Four experts weigh in on the evolution of trade shows and how to navigate the fluid gaming space… Read more. |
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The End of an Era: Oscar Mayer Rebrands the Wienermobile
After 87 years rolling through the U.S. as everyone’s favorite hot dog on wheels, Oscar Mayer’s iconic Wienermobile has been rebranded the “Frankmobile” to tout the brand’s 100-percent Beef Franks. Join us for a trip down memory lane to commemorate the quirky vehicle… Read more. |
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Corona's Virtual Clubhouse Shows the 'Lighter Side of Golf'
With a virtual 3D clubhouse experience spanning games, merchandise, promo codes, food pairings, drink recipes and a sweepstakes, Corona Premier is appealing to casual golf fans in a bid to drive cultural relevance and meet digitally savvy consumers exactly where they are… Read more. |
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See Which Brands Took Top Honors at the 2023 Ex Awards
The industry’s brightest stars were all aglow at the 21st annual Ex Awards Gala, held May 9 at the Experiential Marketing Summit. Across 34 unique categories, the winning event campaigns were recognized during a glitzy event often dubbed the “Golden Globes of experiential”… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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