EventMarketer BUZZ: Your biweekly Feed of All Things Experiential
06.02.21

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How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste
There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion…Read more.
Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards
In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Take the Corona Tip-Off, an eight-week experiential…Read more.
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Live, virtual or hybrid events…we make unforgettable moments.  Whether an immersive pop-up, PR stunt, mobile tour or virtual experience, our XM-focused brand engagements are sure to connect your brands to consumers’ hands, hearts and minds. Click here to learn more

Producing In-person Events Post-COVID: Nine Resources for Event Marketers
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety,…Read more.
Photo Tour: Inside Amazon Prime Video's ‘Coming 2 America’ Global Marketing Campaign
There are highly-anticipated movie sequels... and then there’s "Coming 2 America," a follow-up film that arrived 33 years after the original. Adding to the fever pitch of fandom: consumers never thought a sequel to the 1988…Read more.
Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’
He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob…Read more.
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ACCESS THE EVENT MARKETER VIRTUAL EVENT ARCHIVE!
The Ex Awards Gala, Food & Beverage in the COVID-Era, The Virtual Event on Virtual Events, and more. Check them all out on-demand and dive in at your convenience.
Contact us:
Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com
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