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| 05.05.22 |
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This Cinco de Mayo, we're skipping over the stunts and margarita deals to revisit a 2021 program that made a real impact—and impressions: Here's how Don Julio leveraged digital currency in its Automated Tequila Machine to support hospitality workers.
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Feel the FOMO: All of the Details From the 20th Annual EMS
If you couldn’t make it the 20th annual Experiential Marketing Summit in Las Vegas, you missed one hell of an industry reunion. But fear not: we’ve recapped highlights from the anniversary show, from the content to the expo hall to the networking to the nighttime drone show… Read more. |
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Glitz and Glam During the 'Event Industry's Golden Globes'
EM wanted to dazzle for the 20th anniversary of EMS, and that meant adding extra sparkle to the Ex Awards gala, held on the first night of the show. From live performers to the attendees who clearly understood the “festive” wardrobe assignment, here’s what went down… Read more. |
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PARTNER CONTENT
The future of events is ARL
As attendee engagement behaviors continue to change and people consume content differently, there's no longer the distinction between in-person and virtual events. Instead, it's ARL: "All Real Life." Check out how Spiro's CMO and COO see the traditional experiences model shift-along with top industry trends to embrace.
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Visible Flips the Script with a Registry Built Just for Singles
Why should couples get all the perks? It’s a question Visible asked during the rollout of its Singles Registry, a microsite that mimics typical wedding registries but offers clever items made for one person. Hear what the brand’s cmo says about leaning into a cheeky strategy… Read more. |
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ICYMI: Hendrick’s Spa Event Evokes the ‘Magic of the Sea’
The notoriously “peculiar” gin brand launched its Neptunia expression, which features coastal botanicals, with a two-day spa activation inspired by the “magic of the sea.” From sea sponge scrubs to an octopus reading tarot cards, the curious experience made plenty of waves… Read more. |
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And the Award Goes to... 30 Killer Experiential Campaigns
Winners of the 2022 Ex Awards were revealed at EMS in Las Vegas at a sparkly gala befitting of the industry’s top recognition program. From Intel to 7-Eleven to Mtn Dew to Salesforce, a broad array of brands snagged trophies, while Riot Games took home the Grand Ex award... Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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