 |
| 05.19.22 |
|
Just dropped: Our #EMSLive recap video highlighting the 20th anniversary event.
Catch the insights. Catch the vibe. Catch you at EMS 2023.
|
|
|
|
|
|
|
 |
Green 2.0: From Carbon-neutral to Conscious Consumption
As the climate crisis nears fever pitch, the industry is seeking eco-friendly solutions that contribute to a net-zero future. Marketers are embracing a new chapter that addresses both consumer and corporate expectations relating to sustainability and safety. You down with ESG?... Read more. |
|
| |
 |
They Said It: Seven Brands on New-era Contingency Plans
As event marketers living in an unpredictable pandemic era, if you don’t have a backup plan for your backup plan, you’re already behind. And with the erratic rise and fall of Covid variants, having rock-solid contingency strategies is absolutely paramount. Seven brands weigh in… Read more. |
|
 |
PARTNER CONTENT
Trend Alert: Inside the New Experiential Commerce Model Sweeping Organizations
Whether they’re signing up for recipe inspirations, leveraging an order-on-the-go feature or sharing messages live, transactions can now occur anytime and anywhere for a legion of experiential marketing departments shifting to a new Experiential Commerce blueprint. The model is poised to meet the demands of consumers and brands who have adopted new behaviors and missions. Let’s explore the evolution that is starting this new revolution. |
|
|
 |
Pizza Hut's Struggle Bus Tour Delivers Gen Z a Tasty Break
The struggle is real for the fans of losing sports teams and students verging on insanity during exam week, so Pizza Hut rolled into the Final Four and a college in Athens, GA, with a branded “Struggle Bus” built to soothe nerves and inch the brand closer to Gen Z hearts… Read more. |
 |
10 Ways to Apply Eco-friendly Tweaks to Your Next Event
Sometimes it’s a series of small improvements, rather than sweeping movements, that add up to big change when it comes to building a more sustainable event. And now more than ever, attendees are embracing those modifications. Explore 10 fresh strategies for 2022… Read more. |
 |
'Disrupt or Be Disrupted'—Takeaways from Brands at EMS
Across the 30-plus sessions offered at the 2022 Experiential Marketing Summit, brand-side speakers consistently underscored the importance of meeting the expectations of changed, post-pandemic audiences. We offer key takeaways from the event's A-list roster of marketers… Read more. |
|
|
|
|
|
|
|
| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
| Subscribe to Event Marketer | Marketing Resource Directory
    
|
