EventMarketer BUZZ: Your biweekly Feed of All Things Experiential

03.09.23

Women's History Month has inspired a variety of brand campaigns built to celebrate and support women. Our fave? Miller Lite's "Bad $#!T to Good $#!T" initiative, which entails converting sexist beer ads into fertilizer to benefit female hops farmers and brewers.

Brand Visibility: SYLVANIA Creates an 'Eye Exam' for Cars

The doctor will see you now. From giant eye charts to a custom-built phoropter, auto brand SYLVANIA popped up a roadside “eye doctor’s” office in the Las Vegas desert to educate consumers on headlight maintenance and showcase its new halogen bulb products… Read more.

Everything We Touched, Tracked and Tested at CES 2023

More than 115,000 attendees swept the Las Vegas Convention Center for the trade show’s full return to an in-person format. And we were there to drink in the booth action as exhibitors leveraged sustainable innovations, Zen spaces, robot greeters, the metaverse and much more… Read more.

Five Ways to Grow Your Marketing Events This Year

The 2023 Experiential Marketing Summit—tactics & trends to help event marketers level up their events, strategies, revenue and careers.

Safe Spaces for the Sober-curious: 5 Strategies to Explore

The booming sober-curious movement has some brands rethinking the way they build their live experiences, with a focus on carving out space for those exploring a non-alcoholic, or more balanced, lifestyle. Check out strategies from companies like Bumble and Kin Euphorics… Read more.

ICYMI: Super Bowl 57 Sponsors Had a Field Day in Arizona

Brands touched down for Super Bowl week armed with a variety of events and experiences that delivered what every sports fan craves: access. Dig into our roundup of sponsorship activations that went the distance for the biggest sporting event of the year, from Visa to Subway… Read more.

Steal These Tourism Marketing Tactics: Seven Ideas to Try

Just like event profs, destination marketers have a brand to build. So with an uptick in experiential programming hailing from the tourism industry, we rounded up seven strategies worth exploring, from timely pop culture themes to data-informed tactics to cause-based incentives… Read more.

Even more buzz:

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Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com

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