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| 03.23.23 |
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Sneakerheads are invited to get some "Fresh Air" and clean kicks at guerrilla activations hyping Amazon Studio's upcoming Air Jordan-inspired film. The campaign tagline: "A shoe is just a shoe until you step into it." (Unless, we presume, they're Crocs.)
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Why Bud Turned its London Billboard into a Concert Stage
When the Brit Awards failed to nominate a woman in the Artist of the Year category, the king of beers turned a billboard into a literal platform for rising female and nonbinary artists. Crowds of fans and music execs in town for the ceremony stumbled on the bourgeoning talent… Read more. |
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Podcast: Navigating the Nuances of Employee Engagement
In the latest episode of the Event Peeps podcast, Delta’s senior manager of global internal events and conferences breaks down what’s changing and what’s trending in employee engagement through the lens of the airline’s recent internal event at Mercedes-Benz Stadium… Read more.
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SXSW '23: White Claw's Festival Platform is a 'Shore' Thing
From Sundance to SXSW this year, the hard seltzer brand (and meme champion) has been activating its experiential White Claw Shore Club platform. Marketing and creative executive Kevin Brady weighs in on leveraging the program to “showcase and support culture”… Read more. |
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Visitors Float Through a 'Cloud Playground' Pop-up in L.A.
Online activewear brand POPFLEX went from URL to IRL with its first-ever pop-up store experience, Cloud Playground. Influencer partners and loyal customers were invited to shop its new collection in the multilevel space, plus enjoy wellness moments and playful photo ops… Read more. |
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Audit: What is the State of Work in Experiential Marketing?
Have you taken our new Monthly Pulse Survey? We’re posing quick questions to the EM community on a trend or topic that’s got people buzzing. Last month, we analyzed the “state of work” in the industry. For March, we’d love to know where AI fits into your strategies… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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