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| 10.06.22 |
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The leaves are falling but events are soaring as the industry preps for a jam-packed Q4. Grab yourself a hot PSL and check out the emerging trends that caught our attention at San Diego Comic-Con for a dose of inspiration.
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Black. Beautiful. Period. P&G's Booth Celebrates Black Joy.
The challenge of maintaining an impactful long-running event sponsorship is something Procter & Gamble, a 15-year partner of Essence Festival, knows a thing or two about. We asked the brand to break down five tips on nurturing sponsorships to stay relevant and resonant… Read more. |
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FOX Lassos Strategic Partnerships for a 'Monarch' Pop-up
FOX's new drama "Monarch" is rooted in country music and fashion, so for a recent NYC pop-up, the network evoked the show’s Texas setting via authentic partnerships with brands like Truthteller bourbon and Allens Boots, with designated areas in the shop for each of them… Read more. |
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Partner Content
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No Badge Required: Read the Full Comic-Con Field Report
We hit the ground for the IRL return of Comic-Con to find out what brands had in store for pop culture superfans, and they didn’t disappoint. Take our tour of 12 free activations from the tentpole, from the dark hallways of HBO's “Dragon’s Den” to the sands of The Audible Beach... Read more. |
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Off-beat Dining Experiences are a Recipe for CPG Success
Care to dine like a feline or commute to work with Cap’n Crunch? No sweat. CPG brands are spicing up the culinary scene with weird and wild first-of-their-kind experiences fueled by multisensory touchpoints. If you need a little inspo, chew on these activation strategies… Read more. |
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If You Build it: Our Ranking of the Top 50 Fabrication Shops
Say hello to the 2022 Fab 50! Our annual report dials in on the unique capabilities, capacities, client work—and results—of the best exhibit and environmental architects in the event industry. See how these leading shops are working to engineer the future of experiential… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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