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| 07.13.23 |
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The new Threads social network is the talk of the town, and brands have been jumping on board as fast as their digital legs will carry them. Here's how some marketers are navigating the app's uncharted waters.
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Hip-Hop Culture Takes Center Stage at Essence Fest 2023
The Essence Ventures portfolio is growing, and so is the footprint of its flagship event, Essence Fest. This year’s show centered on the 50th anniversary of hip-hop, and brand sponsors understood the assignment. Our field report hones in on the event’s top 10 activations… Read more. |
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How Meta 'Reeled' in Brand Partners at Cannes Lions 2023
Meta in June hosted a Reels SuperStudio activation at Cannes for a second year, with the latest strategy focused heavily on showing brand and media partners how to capitalize on the explosive growth of its short-form video platform. Meta's experiential lead weighs in… Read more. |
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Reddit Activates at OMR: 'We Like the Festival Atmosphere'
Reddit journeyed to Germany’s Online Marketing Rockstars (OMR) Festival to connect with prospective brand partners in its fastest-growing market. Supported by a series of “halo efforts,” the brand’s whimsical ‘Reddit Garten’ booth experience was a central attraction… Read more. |
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Ashley's 'Beach Retreat' Pops up on the Santa Monica Pier
To help consumers envision their perfect outdoor lounge setups, Ashley Furniture produced a pop-up Beach Retreat activation featuring vibrant product vignettes, a DIY sunglasses station, fresh coconut drinks and an approach that supported the local Santa Monica economy… Read more. |
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Newstalgia: This Y2K-themed Premiere Event Was So Fetch
To build buzz for the second season of “Cruel Summer,” Freeform turned a Los Angeles park into the show’s fictional lakeside town and transported attendees right back to the Y2K era with everything from a “camcorder” capturing event footage to an installation of retro televisions… Read more. |
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| Contact us: |
| Kait Shea, Editor, [email protected] | Alex Chung, Sales Manager, [email protected] |
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