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’Tis the season to take a break. No, really.
Not only does event marketing consistently rank among the world’s most stressful industries to work in, burnout also continues to strike in what The American Institute of Stress calls a “human sustainability crisis.” So, in the spirit of refreshing and recharging, we invite you to hang up a “Do Not Disturb” sign and consider how four event leaders are managing their free time and protecting their peace of mind this summer.
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2025 B-to-B Dream Team
Meet Rachel Langley of Visa
Before taking on her current role as vp of events at Visa, Rachel Langley held just about every other role in the event marketing industry. In our sixth monthly B-to-B Dream Team profile, we cover mentorship, boosting client relationships and leading with a growth mindset… Read more |
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Artificial Intelligence
What We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
At Morgan Stanley’s annual Thrive conference, which educates h.r. pros on workplace benefits, the brand leveraged some AI-powered Hollywood magic to spice up a dry topic… Read more |
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Networking
Relaxed Connection is Trending as More Attendees Seek Casual Meetups
From industry offices designed to be more “social,” to tentpole events that are changing the game on networking, business connection today is comfortable and creative… Read more |
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Travel Tips
Event Marketing and Trade Show Professionals Share Their Travel Hacks
With the summer travel season in full swing, EM tapped trade show and event pros who spend ample time on the road for transferable skills when it comes to nailing travels… Read more |
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Audience Engagement
Nine Ways to Make First-time Conference Attendees Feel Right at Home
You never get a second chance to make a first impression on new attendees. Executives from Cisco, Salesforce, Dell, Webflow and Workiva share tips for engaging newbies… Read more |
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| The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com |
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