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Over the last year, you'd be hard-pressed to find an industry that hasn't actively been exploring how AI can create operational efficiencies. But as the tech, and our grasp on it, gets more sophisticated, the conversation is becoming more nuanced—and agentic AI is the new star of the show.
From boardrooms to ballrooms (look no further than last week's RSA Conference), professionals are examining their businesses through the lens of agentic AI systems that can complete complex tasks with minimal human oversight. For a quick glance at how events are being impacted, check out agentic AI's potential for enhancing b-to-b engagement.
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2025 B-to-B Dream Team
Meet Pedro Chira of Circle
Pedro Chira found a passion for cryptocurrency during the pandemic, and his research ultimately led to his current role at Circle, where he works on 60 to 80 events per year. In our third monthly B-to-B Dream Team profile, we cover fintech, AI and breaking the b-to-b event mold... Read more |
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Sponsored Content
Executive Think Tank: 17 Candid Insights on Globalization in Uncertain Times
Together with leading event marketing agency Opus Agency, EM gathered seven executives for a roundtable on scaling events internationally in an era of economic uncertainty… Read more |
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Flagship Events
Field Report: Five Game-changing Trends from Google Cloud Next 25
A perfect mix of brand and biz, Google Cloud’s flagship event showcased the transformative power of AI and its practical applications. Here’s what excited us on the ground… Read more |
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Tariffs
How the Event Industry is Responding to U.S. Tariffs, from Prices to Pivots
The billion-dollar question on our minds: How will the trade war affect events? We asked a few experts how the industry and their businesses could be, or already are, impacted… Read more |
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Experiential Trends
Creativity on a Budget and Community Stewardship: Nine Trends to Watch
From the power of co-creation to transparency tactics that are enabling tight-knit event teams, several key trends emerged during the 2025 Experiential Marketing Summit… Read more |
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| The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Alex Chung: [email protected] |
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