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| For the first time in decades, SXSW organizers executed a decentralized event format—and brands adjusted their tactics accordingly. For Logitech, the scenario lent itself well to a mobile “Work on Wheels” experience offering hands-on demos and quick hits of education, plus the rooftop Logi Work Lounge, where VIPs took care of biz with the aid of the brand's products. |
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Partner Content
Are you ready to create unforgettable experiences?
VDA is a full-service agency creating immersive activations that spark real human connection. We don’t just build experiences—we make people feel something. From bold ideas to flawless execution, VDA brings brands to life in unforgettable ways. Curious how it all comes together? Click to explore our work and see connection in action. more
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| The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com |
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