Just a few of the issues on the minds of your peers:

• Agencies will need to integrate more with in-house client teams
• Instead of a generalist, full-service offering, clients are seeking specialized expertise
• The most effective partnerships today blend traditional relationship-building skills with modern digital tools
• Just as physical events are carefully designed, digital environments need that same attention to detail
• There’s a growing focus on measuring the depth of the experience

The experiential marketing industry landscape has never been more competitive (dive deep into growth statistics in the 2025 Event Agency Business Outlook) and yet, the professionals running the show need each other more than ever. We thank you for all of your news contributions and thought leadership this year, and especially, this quarter.

Here’s to the work, the business, to you, and the adventures ahead… Cheers!

–Rachel Boucher, Head of Content, Event Marketer
(Submit your agency news and ideas here)

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