In a recent pulse survey we fielded on measurement strategies, event marketers identified “attendee satisfaction” as a top KPI. It's an area the Experiential Marketing Measurement Coalition (EMMC) is exploring as it relates to DEI impact.

DEI is critical to the health of the event industry, but as these efforts are challenged across corporate America, quantifying its value is more important than ever. The EMMC’s new guide for members, “Measuring DEI in Events,” offers a methodology for event marketers to help them prove the value of a strong DEI measurement practice and its impact on event experience and the business. Watch our LinkedIn Live with the EMMC on-demand, where industry profs discuss the importance of measuring individual experiences for better data.

And as EMMC board member Matt Sincaglia described in a summary of insights from the guide, “Requesting relevant information during event registration enables organizers to cater to individual needs effectively.” He and fellow board member and EMMC vice president, John Capano, will present a master class on real-time analytics and DEI measurement at the Experiential Marketing Summit this week.

“Prioritizing DEI measurement isn’t just about ticking boxes; it’s about ensuring that every participant feels valued and included,” Sincaglia says. And event marketers are in the unique position to not only be the architects of inclusion, but to champion it, too.