The 2019 Ex Awards

The 2019 Grand Ex Award

Best Cause/Community Program

Ex Winner

Client: Blizzard Entertainment
Campaign: Puppy Rumble Adoption Drive
Agency: Double A Labs

Gold Winner

Client: Cigna
Campaign: Health Improvement Tour
Agency: Eventive Marketing

Silver Winner

Client: Ford
Campaign: Drive 4 UR School
Agency: GTB

BEST SPORTS ACTIVATION

Ex Winner

Client: Anheuser-Busch
Campaign: Budweiser FIFA World Cup
Agency: Octagon

Gold Winner

Client: American Express
Campaign: Super Rally
Agency: Momentum Worldwide

Silver Winner

Client: Uber
Campaign: Destination United
Agency: Manifold

BEST ENTERTAINMENT ACTIVATION

Ex Winner

Client: HBO
Campaign: SXSWestworld
Agency: Giant Spoon

Gold Winner

Client: Comedy Central
Campaign: South Park Cartman's Escape the Room
Agency: In-house

Silver Winner

Client: Capital One
Campaign: Beach Bash
Agency: Turner Live Events

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Winner

Client: The Lincoln Motor Company
Campaign: Anatomy of A Luxury Launch
Agencies: Hudson Rouge, Xperience

Gold Winner

Client: Samsung
Campaign: Influencers Program
Agency: McKinney

Silver Winner

Client: Anheuser-Busch
Campaign: Michelob ULTRA Fit Fest
Agency: Endeavor

BEST B-TO-B ENVIRONMENT

Ex Winner

Client: Google
Campaign: The Google Assistant Playground
Agency: Sparks

Gold Winner

Client: Facebook
Campaign: F8 Developer Conference
Agency: FGPG

Silver Winner

Client: The We Company
Campaign: WeWork Global Summit
Agency: productionglue

BEST CONSUMER ENVIRONMENT

Ex Winner

Client: PayPal
Campaign: Cash 'N Back
Agencies: Edelman, United Entertainment Group

Gold Winner

Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

Silver Winner

Client: LG Electronics
Campaign: House of LG Signature
Agency: TH Productions

BEST TRADE SHOW EXPERIENCE

Ex Winner

Client: Ford
Campaign: GoFest
Agency: Imagination

Gold Winner

Client: Google
Campaign: The Google Assistant Playground
Agency: Sparks

Silver Winner

Client: Nutrien Ag Solutions
Campaign: Your Farm of the Future
Agency: Osborn Barr Paramore

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Winner

Client: Rémy Martin
Campaign: Producer Series
Agency: Live Nation

Gold Winner

Client: Procter & Gamble
Campaign: My Black is Beautiful
Agency: Studio B Entertainment

Silver Winner

Client: Marriott International
Campaign: #LoveTravels Beyond Barriers
Agency: IMG LIVE

BEST USE OF EVENTS FOR CONTENT

Ex Winner

`Ex Awards 2-19_Events for Content_Ex_Target_1

Client: Target
Campaign: Target Holiday
Agency: Wasserman

Gold Winner

`Ex Awards 2019_Events for Content_Gold_Electronic Arts_2 copy

Client: Electronic Arts
Campaign: FIFA 18 Global Series
Agencies: NCompass International, Groupe Boombox

Silver Winner

Client: General Mills
Campaign: Cheerios Moments of Good
Agency: Geometry Global

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Winner

Client: Google
Campaign: Pixel 3 Experience
Agency: Live Nation

Gold Winner

Client: L.L. Bean
Campaign: Be an Outsider at Work
Agency: Jack Morton Worldwide

Silver Winner

Client: Uniqlo
Campaign: Wear Your World
Agency: Factory 360

BEST P.R. STUNT

Ex Winner

Client: Sunoco
Campaign: The World's Fastest Fill-Up
Agency: McKinney

Gold Winner

Client: Fox
Campaign: Last Man Standing Binge Watching Contest
Agency: Creative Riff

Silver Winner

Client: Old Navy
Campaign: Holiday Your Heart Out
Agency: Grow Marketing

Best Pop-up or Retail Activation

Ex Winner

Client: Mercedes-Benz
Campaign: Pop-Up Retail Experience
Agencies: Czarnowski, Engine Shop

Gold Winner

Client: Facebook
Campaign: The Market at Macy's
Agency: George P. Johnson

Silver Winner

Client: Nestlé
Campaign: Nesquik Milk Stop
Agency: Mosaic

BEST PRESS EVENT

Ex Winner

Client: Audi
Campaign: Audi e-tron World Premiere
Agencies: Gail & Rice, Seeds Marketing

Gold Winner

Client: Ubisoft
Campaign: E3 Conference
Agency: Touch Worldwide

Silver Winner

Client: Diageo
Campaign: Smirnoff Non-GMO Launch
Agency: Match Marketing Group

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Winner

Client: Merck KGaA, Darmstadt, Germany
Campaign: 350 Years of Merck
Agency: fischerAppelt

Gold Winner

Client: Amazon Web Services
Campaign: re:Invent
Agency: Opus Agency

Silver Winner

Client: Walmart
Campaign: Associates & Shareholders Week
Agency: LEO Events

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Winner

Client: NBC
Campaign: The Good Place at Comic-Con
Agency: OA Experiential

Gold Winner

Client: Harley-Davidson
Campaign: 115th Anniversary Celebration
Agency: In-house

Silver Winner

Client: Sephora
Campaign: Sephoria: House of Beauty
Agency: Mosaic

BEST B-TO-B EVENT

Ex Winner

Client: BMW
Campaign: iNEXT World Flight
Agency: VOK DAMS

Gold Winner

Client: Xero
Campaign: Xerocon
Agency: INVNT

Silver Winner

Client: LPL Financial
Campaign: Make It Your Mission
Agency: In-house

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Winner

Client: Audi
Campaign: e-Tron Charging Station
Agencies: Venables Bell & Partners, KRo Events

Gold Winner

Client: Frito-Lay
Campaign: Flamin’ Hot Spot
Agency: The Marketing Arm

Silver Winner

Client: Unilever
Campaign: Dove Hair #DoveXDunkin
Agency: United Entertainment Group

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Winner

Client: Instagram
Campaign: Storyscape by Es Devlin
Agencies: We're Magnetic, Luke Halls Studio, res.lab, Bay Productions

Gold Winner

Client: FX Networks
Campaign: American Horror Story Eccentricities Collection
Agency: Creative Riff

Silver Winner

Client: Verizon
Campaign: 5G Labs
Agency: Momentum Worldwide

BEST FAIR/FESTIVAL ACTIVATION

Ex Winner

Client: Ford
Campaign: Ford Zen Den at Wanderlust
Agencies: Xperience Communications, GTB

Gold Winner

Client: Heineken
Campaign: Heineken House
Agency: Corso Agency

Silver Winner

Client: Mondelēz International
Campaign: Lighten Up With Ritz
Agency: HMT Associates

BEST MILLENNIAL CAMPAIGN

Ex Winner

Client: PepsiCo
Campaign: Mountain Dew Snow Dance
Agency: Motive

Gold Winner

Client: Microsoft
Campaign: Tiny House
Agency: Riddle & Bloom

Silver Winner

Client: Volkswagen of America
Campaign: Jetta Haus
Agency: Campos Creative Works

Best Mobile Marketing Campaign

Ex Winner

Client: Intel
Campaign: Tech Learning Lab
Agency: Infinity Marketing Team

Gold Winner

Client: Netflix
Campaign: Santa Clarita Diet Lifestyle Tour
Agency: Sunflower Group

Silver Winner

Client: MegaMex Foods
Campaign: Wholly Guacamole Guaclandia Tour
Agency: Havas Formula

Best Esports Activation

Ex Winner

Client: Mastercard
Campaign: League of Legends Global Events
Agencies: Rogers & Cowan, Octagon

Gold Winner

Client: Major League Soccer
Campaign: eMLS Cup Presented by PlayStation
Agency: Engine Shop

Silver

Client: Epic Games
Campaign: Fortnite Fall Skirmish Grand Finals
Agency: FGPG

Best Sampling Campaign

Ex Winner

Client: Applegate
Campaign: The Clean Slate Cafe
Agency: Cyrano Rox

Gold Winner

Client: Mondelēz International
Campaign: Swedish Fish Chomped
Agency: Allionce Group

Silver Winner

Client: Ben & Jerry's
Campaign: Ben & Jerry's Carnival
Agency: In-house