EVENT MARKETER PRESENTS THE 20TH ANNUAL

Welcome to the world’s largest recognition program for experiential marketing. For 20 years, the Ex Awards has shined a global spotlight on the power of brand experiences and the best use of face-to-face marketing. The biggest brands and agencies in the world compete each year and the program is judged entirely by brand-side marketers. Enter your events, your experiences, your integrated live campaigns and more into the only recognition program of its kind.

REGULAR ENTRY DEADLINE: MARCH 4

LATE ENTRY DEADLINE: MARCH 11

RULES AND REGULATIONS

ELIGIBILITY RULES

The Ex Awards are open to brand marketers, agencies, partners, properties, and suppliers involved in event and experiential marketing campaigns.

  • Categories span both b-to-c and b-to-b experiential marketing.
  • International entries are welcome.
  • Campaigns must have launched or debuted between February 16, 2021 – March 1, 2022.
  • Entrants may submit as many campaigns into as many categories as they want (easy copy and paste options available!)

JUDGING CRITERIA

The Ex Awards is the only marketing recognition program scored entirely by brand-side marketers. In each category, a gold winner, silver and bronze finalists will be selected.

Judges will score all entries on:

  • Creative and relevant idea
  • Succinct and deployable strategy
  • Flawless execution
  • Tangible results

Winners will be honored at the 20th annual Ex Awards Gala at the Experiential Marketing Summit, April 27, at MGM Grand in Las Vegas. Purchase your tickets, today! 

CATEGORIES

Review the full category list below. Our ‘copy and paste’ entry system allows you to easily enter your campaigns into multiple categories.

    • Best B-to-B Conference or Event

      Awarded to the event that best took the message out of the board room. Includes sales meetings, user groups, annual shareholder events, proprietary events, multi-day meetings, conferences, internal meetings, road shows, conferences, summits, proprietary events, new product introductions, media tours, client visit tours. (Note: All vehicle-anchored b-to-b programs must be entered in the Best Mobile Marketing category.)

      Best B-to-B Roadshow or Regional Series

      More b-to-b marketers are turning to nimble event programs that go directly to their customers or audiences, rather than have attendees travel to them. Awarded to b-to-b event programs that involved multiple, targeted events across different markets, within a region or as a series within a single market. (For programs that took place on a mobile vehicle, where the vehicle was central to the experience, refer to the Best Mobile Marketing Tour category.)

      Best Buzz Marketing/Influencer Program

      Awarded to the best integrated influencer partnership that leveraged the reach and power of an influencer (or influencers) via a live and in-person or virtual event to drive interest in a brand or product.

      Best Campus Marketing Program

      A category devoted to sought-after demographics on or involving school campuses. Shines the spotlight on the campaign that best targeted students or recent grads, including Gen Alpha or a Gen Z audience. Both b-to-c and b-to-b campaigns are welcome.

      Best Cause/Community Program

      The best philanthropic or community event campaign. A tie to a charity or community cause must be at the heart of the program. Judges will look for integration of causes into the experiential program and the benefits that the campaign brought to both sides (the brand, and the cause).

      Best Entertainment Activation

      Awarded to the most innovative experiential program born out of a music, movie, celebrity, or television partnership/sponsorship.

      Best Esports Experience

      The campaign that best connected to the red-hot esports and gaming sectors with strategy, creative, reach and results.

      Best Event on a Budget ($500K or Less)

      Awarded to the campaign that achieves all stated objectives while adhering to a budget under $500K. Judges will consider innovation, creativity, execution and results.

      Best Event on a Budget ($500K to $1 Million)

      Awarded to the campaign that achieves all stated objectives while adhering to a budget between $500K-$1 million. Judges will consider innovation, creativity, execution and results.

      Best Fair/Festival Activation

      In honor of the return of many in-person music and food and wine festivals and state fairs in 2021, we have revived this category to honor the best activations from these events. Was the experience eye-catching? Offer a creative solution to social distancing? Solve a pain point for festival attendees?

      Best Hybrid Event Program

      Recognizes an in-person event that offered a defined digital extension or experience for virtual audiences that was marketed with, and tied into, the overall program. Judges will consider the content and engagement and platforms that targeted both audiences.

      Best Mobile Marketing Tour

      Awarded to the best mobile campaign. Enter both b-to-c and b-to-b mobile campaigns. Note: The use of the word mobile in this category refers to the mobile marketing vehicle being used at the heart of the program—not the fact that a tour moves around. 

      Best Mobile Marketing Vehicle

      Recognizing the best-designed, customized mobile marketing vehicle that became a traveling event on wheels. Judges will look at overall design, interior, exterior, capabilities, graphical elements, and the overall experience.

      Best Multicultural Event Campaign

      The best event-powered campaign hatched to reach a non-Caucasian audience. Judges will focus on the idea and execution, but also the attention to detail, messaging, and ethnicity-specific elements.

      Best Multichannel Event Campaign

      Awarded to an event program that inspired 360-degree engagement with audiences through product, digital, social, and p.r. extensions. Entries should demonstrate the integration of at least two other channels, and prove how experiential steered a strategy for the organization.

    • Best Outdoor Activation

      This award recognizes the activations that best leveraged the great outdoors to create magic with attendees. This trophy will go to the brand that found fresh ways to make an outdoor experience central to the effectiveness of the campaign with creative installations and engagement. This category is also appropriate for pandemic-era pivots that transformed indoor events into outdoor events.

      Best P.R. Stunt

      For one-shot events staged for one simple reason: Gain eyeballs and media hits. Awarded to the best, wildest, most creative p.r. event that served up hits and buzz, increased public awareness, overcame damage control, and uncovered measurable results. Events from both the b-to-c and b-to-b worlds are welcome. Note: Events that invite media to attend and stage the event around the media attendees should be entered in the Best Press Event category.

      Best Pandemic-era Campaign

      This award recognizes the best pandemic-era activation strategy and campaign execution of 2021 and early 2022. Judges will be looking for an innovative concept, a creative response to a pandemic-era consumer or customer pain point, a strategic response to a marketing challenge and proof of a return on investment.

      Best Pandemic-era Pivot Strategy

      Awarded to the campaign that represented the most successful pivot from a pre-pandemic strategy to a post-pandemic strategy. Judges will focus on the pre-pandemic campaign and how the post-pandemic event or engagement strategy supported original marketing goals—or exceeded them—and how quickly the new strategy was planned and executed. Also accepted are events that reverse-pivoted from virtual back to in-person.

      Best Pop-Up Experience

      Awarded to the temporary storefront, in-retail program, shipping container, lobby, indoor or outdoor experience that turned a client’s objective into a must-attend, limited-time engagement. Judges will be looking for a clever concept, new approaches, unconventional ideas and interactives and activities that reinforce the marketing goals.

      Best Press or Launch Event

      This category recognizes the press event (in-person or virtual) that used creative tactics to invite the press, get them to show up, and wrap them around your finger with solid messaging, awesome thematics, and an A+ presentation. Note: Journalists must be the primary target, and virtual experiences will be accepted.

      Best Production of an Event (B-to-B)

      Behind the scenes and way in the back of the backstage, there is a helluva lot going on. This category’s Ex will go to the most creative, extensive, outrageous, ambitious and delicious production of a business event. The lighting, the music, the script, the entire ensemble. Judges will look for you to take them through the actual production with insights into the long process between idea and execution.

      Best Production of an Event (Consumer)

      Behind the scenes and way in the back of the backstage, there is a helluva lot going on. This category’s Ex will go to the most creative, extensive, outrageous, ambitious and delicious production of a consumer event. The lighting, the music, the script, the entire ensemble. Judges will look for you to take them through the actual production with insights into the long process between idea and execution.

      Best Sampling Campaign

      Awarded to the best trial-based campaign that used a live engagement to get a consumer to try a product.

      Best Single-Market Event

      Awarded to the most strategic, most creative, best-performing single-market event program. Did you make it memorable? Will the consumer ever forget?

      Best Sports Activation

      Awarded to the most innovative event program leveraging a sports sponsorship. Judges will rate the activations (of all sizes and length) on creativity, results, message, and method of activation. (Note: Enter all esports programs in Best Esports Activation.)

      Best Trade Show Environment

      Handed to the footprint that went way beyond stoic space and used a trade show floor as a canvas to paint an experience to drive traffic, funnel leads and identify prospects. Judges will look at the overall immersion, from the total physical footprint and structure to visitor experience, functionality, creativity, materials, engagement, and use of media.

      Best Use of Events for Content

      A category created to shine the spotlight on the powerful use of events as content generators. Awarded to the best event campaign that served as a platform for content creation. From events used for YouTube videos to events used for TV spots to events used for social media content… and beyond. Open to both b-to-c and b-to-b programs.

      Best Use of Technology

      From holography to touchscreens to customized consumer interactives to social media platform integrations, some of the most innovative technologies, and uses of technologies, are coming out of the event industry. Awarded to the event or trade show program that effectively leveraged technologies and/or social media to take the experience to the next level. Entry should focus on the actual technology leveraged, how it was leveraged, and what results said technology helped generate.

      Best Virtual Event or Experience

      This is your chance to get recognized for the virtual conference or online experience that supported your event marketing in 2021 and early 2022. Judges will consider the use of virtual engagement tactics, content programming and delivery, site design, user experience and overall alignment with marketing objectives. B-to-b or b-to-c programs accepted.

  • Entry Requirements

    ENTRY DEADLINES & FEES

    Early Deadline: March 4 — entries received before midnight ET on March 4 are $460 each.
    Late Deadline: March 11 — entries received after March 4 will incur an additional $135 fee per entry.

    PREPARE YOUR ENTRIES

    Entering the Ex Awards is easier than ever when you prepare your submission items in advance. Here’s what you’ll need to include with each entry:
    1. Submitter company information (the entering company’s name, address, etc.)
    2. Primary entry contact (the point person for all entry details)
    3. Brand-side client reference contact: name, title, phone, email (clients may be contacted by judges to confirm a specific detail or answer a question)
    4. Answers to the entry questions (see below)
    5. Hi-res brand logo (for the brand associated with the campaign. Only .ai or .eps file types accepted)
    6. Three photos (15 MB file size limit each)
    7. Optional (but highly recommended!): Campaign recap/overview video (100 MB file size limit)

    Ex Awards Gala

    Winners will be honored at the 20th annual Ex Awards Gala at the Experiential Marketing Summit, April 27, at MGM Grand in Las Vegas.

    Purchase your tickets, today! 

    CONTACT THE EX TEAM

    Should you have an inquiry about the categories, rules or eligibility of the Ex Awards please contact:

    EMILY MAKADOK
    emakadok@accessintel.com

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