The only gathering of experiential agency executives focused on growth strategies, client retention, driving innovation and creating business value.

Exclusively Produced For: Senior strategic event agency executives (VP and higher), business analysts, private equity companies, diversity officers, benefits supervisors and banking/lending partners and more.

SEPTEMBER 21, 2022
CITY WINERY, NEW YORK CITY

ALSO: Exclusive Industry Forecast Data and Research Unveils, Small-Group Networking, Industry State of the Unions, Ops and Logistics Deep Dives, the First-ever Live Celebration of the 2022 Top 100 Agency IT List… and more.

Authors, Clients, Economists, Agency Leaders—A Speaking Faculty of Experts from Inside and Outside the Industry

  • Adam Gross

    Managing Director
    JEGI CLARITY
  • Bob Gower

    Author
    Agile Business: A Leader’s Guide to Harnessing Complexity
  • Brent Turner

    EVP, Strategy and Solutions
    Opus Agency
  • Chris Handy

    CEO
    Engine Shop
  • Christina Hull

    Executive Director, Head of Experiential Marketing
    Verizon
  • Dan Preiss

    VP, Experiential Marketing
    Dell Technologies
  • Darren Ross

    CEO
    Riddle & Bloom
  • Donnalyn Smith

    President, North America
    Momentum Worldwide
  • Edward Scott

    President, US
    Jack Morton
  • Elke Jones

    CSO
    GMR Marketing
  • Eric Termuende

    Author
    Rethink Work: Finding & Keeping the Right Talent
  • Gabriela Neves

    Founder
    Factory 360
  • Jeff Fromm

    Author
    The Purpose Advantage: How to Unlock New Ways of Doing Business
  • Jessica Heasley

    Group Editor & Publisher
    Event Marketer
  • Kamau Akabueze

    Chief Creative Officer
    Civic Entertainment Group
  • Kerry Smith

    Founder
    Event Marketer
  • Marrah Thomas

    Senior Manager-Global Internal Events & Conferences
    Delta Airlines
  • Matt Statman

    Founder
    Motive
  • Mia Choi

    Co-Founder, CCO
    MAS
  • Mike Hughes

    Head of Data & Insights
    Event Marketer
  • Nicole Gain Ginsberg

    Director
    BrightTower
  • Monica Stachowski

    Marketing Procurement Business Partner Lead
    Nestlé
  • Robin Lickliter

    Chief Experience Officer
    Sparks
  • Rachel Boucher

    Head of Content
    Event Marketer
  • Scott Peters

    Co-Founder and Managing Partner
    Growth Catalyst Partners
  • Stefanie Goffredo

    Category Manager for Events NA, Global Procurement Organization
    SAP
  • Rachel Langley

    VP, Meetings & Events
    Visa

Agenda

An action-packed day of executive-level conversations and expert insights focused on finding solutions to your most urgent business challenges.

  1. 8:00 am - 8:30 am

    REGISTRATION AND BREAKFAST

    Kick off your day with a savory breakfast, coffee and a million dollar view of the Hudson River. Reunite with old industry friends and get to know new ones.

  2. 8:30 am - 8:45 am

    WELCOME REMARKS

  3. 8:45 am - 9:30 am

    THE COMPANY STRUCTURE OF THE FUTURE: REORG YOUR ORG FOR GROWTH

    As a leader, you strive for greatness, pushing toward defining moments that have a lasting and positive impact. To achieve great things, you need a great team. One that can work together at their full potential, even in an era of uncertainty. The No. 1 reason teams fail to hit their stride is that they’re lacking alignment.

    In this keynote you will learn how the principles of responsive organizational design can help you achieve more alignment now and set the stage for continuous improvement so your teams can perform at their best. Attrition, poor engagement, micromanaging, a political or passive-aggressive culture—these are all symptoms of an unaligned team. Aligning your team will get you working together, on both an operational and cultural level, so everyone can perform at their best.

    • Bob Gower

      Bob Gower

      Author
      Agile Business: A Leader’s Guide to Harnessing Complexity
  4. 9:35 am - 10:10 am

    EXCLUSIVE DATA: 2023 STATE OF THE INDUSTRY FORECAST

    Be the first in the world to see, hear and get an actual copy of Event Marketer’s exclusive 2023 Industry Outlook Report—a broad, first-of-its-kind analysis of the industry fielded for agencies. Get access to critical data points on client spending changes, budget predictions and growth forecasts across multiple industry sectors. Hear data-driven insights on how the industry will budget, plan, pivot and produce events next year. Walk away with actionable intel that will inform your 2023 revenue targets, yield strategies and key decisions.

    • Mike Hughes

      Mike Hughes

      Head of Data & Insights
      Event Marketer
    • Jessica Heasley

      Jessica Heasley

      Group Editor & Publisher
      Event Marketer
  5. 10:15 am - 10:45 am

    30-MINUTE COFFEE BREAK

  6. 10:45 am - 11:30 am

    ONE-DEGREE SHIFTS: BUILDING TOMORROW’S GREATEST PLACES TO WORK

    If there is one thing we’ve all learned in the past months, it is that the future is impossible to predict. Knowing that, how do we build teams that thrive in the weeks, months and years to come? The answer lies in one-degree shifts: small, consistent changes that enable teams to build trust, remove friction, and build a culture of innovation.

    In this engaging, and takeaway-loaded presentation, workplace expert Eric Termuende shares what years of research, stories, and insights uncover about the one-degree shifts leaders use to adapt to an ever-changing world around them and build incredible teams. From Domino’s Pizza to the British Cycling Team, discover how the consistent application of small, incremental changes improves camaraderie, belonging, psychological safety, and engagement. While the future of work is certain to be uncertain, there is nothing to say we can’t still thrive in it.

    In this presentation, leaders will learn the secret of a one-degree shift to:

    • Reduce friction and build trust;
    • Increase effectiveness of remote/hybrid teams;
    • Build a culture of innovation;
    • Understand your role in creating a ‘greatest place to work’;
    • Discover what cilantro teaches us about strong workplace culture;
    • Eric Termuende

      Eric Termuende

      Author
      Rethink Work: Finding & Keeping the Right Talent
  7. 11:35 am - 12:30 pm

    EXECUTIVE AGENCY PANEL: THE FUTURE OF THE EVENT AGENCY

    Nothing is off the table in this candid conversation where we ask the big, hard questions that are on every agency leader’s mind: What will experiential marketing look like in the future and how will event agencies need to shape shift to survive? Where are the biggest opportunities and what are the biggest challenges for event agencies in the next five years? Where can agency leaders win and generate business in the future? And how can agency leaders create businesses and teams that can thrive in the midst of crisis and change? 

    Moderated by Jessica Heasley, Group Editor & Publisher, Event Marketer 

    • Chris Handy

      Chris Handy

      CEO
      Engine Shop
    • Donnalyn Smith

      Donnalyn Smith

      President, North America
      Momentum Worldwide
    • Gabriela Neves

      Gabriela Neves

      Founder
      Factory 360
    • Matt Statman

      Matt Statman

      Founder
      Motive
    • Mia Choi

      Mia Choi

      Co-Founder, CCO
      MAS
    • Jessica Heasley

      Jessica Heasley

      Group Editor & Publisher
      Event Marketer
  8. 12:30 pm - 1:30 pm

    LUNCH AND FIRESIDE CHAT: THE CHANGING ROLE OF PROCUREMENT

    In the new normal, procurement departments have become clearing houses for a host of post-pandemic practices that touch every part of the event ecosystem. From hiring, contracting and paying agencies to cancellation clauses and payment terms, nothing is the same as it was three years ago. Listen in as we discuss what corporate procurement departments want and need from agency partners, how to position your shop as more “hireable” through the eyes of procurement—and how to prepare for the next chapter of working with procurement. 

    • Monica Stachowski

      Monica Stachowski

      Marketing Procurement Business Partner Lead
      Nestlé
    • Stefanie Goffredo

      Stefanie Goffredo

      Category Manager for Events NA, Global Procurement Organization
      SAP
    • Rachel Boucher

      Rachel Boucher

      Head of Content
      Event Marketer
  9. 1:30 pm - 2:15 pm

    EXECUTIVE CLIENT PANEL: THE NEW CLIENT+AGENCY DYNAMIC

    Go inside the hearts and minds of veteran clients to find out what keeps them up at night, what they want and need from their agencies in 2023—and how you can position yourself to give it to them. Hear what challenges clients are facing and how those impact their way of doing business with you. Understand the unique pressures they’re experiencing and how their approach to event strategies has changed and evolved. Get candid insights that you can use to build and sustain a vibrant business building practice based on what your current and future clients need.

    Moderated by Marrah Thomas, Senior Manager-Global Internal Events & Conferences, Delta Airlines

    • Christina Hull

      Christina Hull

      Executive Director, Head of Experiential Marketing
      Verizon
    • Dan Preiss

      Dan Preiss

      VP, Experiential Marketing
      Dell Technologies
    • Marrah Thomas

      Marrah Thomas

      Senior Manager-Global Internal Events & Conferences
      Delta Airlines
    • Rachel Langley

      Rachel Langley

      VP, Meetings & Events
      Visa
  10. 2:20 pm - 3:00 pm

    M&A IN THE EXPERIENTIAL SPACE: MAXIMIZING AND DRIVING VALUE

    Hear some of the event sector’s most active private equity leaders, and agency leaders who have lived it, discuss M&A trends, how deals are changing and what they’re keeping their eyes on. Gain insights into what investors and acquirers are looking for and how agencies can attract investment dollars, acquisition funding and hybrid strategic opportunities. We’ll discuss sources of investments, the changing “deal climate” and how agencies can boost their business value in a post-pandemic industry. Get a handle on deal multiples, hear examples of deals that proved win-wins and walk away with a 2023 M&A update.

    Moderated by Kerry Smith, Division President, Access Intelligence 

    • Adam Gross

      Adam Gross

      Managing Director
      JEGI CLARITY
    • Darren Ross

      Darren Ross

      CEO
      Riddle & Bloom
    • Kerry Smith

      Kerry Smith

      Founder
      Event Marketer
    • Nicole Gain Ginsberg

      Nicole Gain Ginsberg

      Director
      BrightTower
    • Scott Peters

      Scott Peters

      Co-Founder and Managing Partner
      Growth Catalyst Partners
  11. 3:00 pm - 3:30 pm

    30-MINUTE COFFEE BREAK

  12. 3:30 pm - 4:15 pm

    AGENCY EXECUTIVE PANEL: INNOVATION AND CLIENT STRATEGY

    A candid high-level conversation about positioning your business for growth, winning more business and creating an agency driven by innovation. Hear how agencies are resetting capabilities and using strategy and innovation as cornerstones of new multi-year growth plans. Get a sense of how agencies can instill a spirit of innovation in their strategic practices and get a gut-check on your own agency’s strategic progress.

    Moderated by Rachel Boucher, Head of Content, Event Marketer

    • Brent Turner

      Brent Turner

      EVP, Strategy and Solutions
      Opus Agency
    • Edward Scott

      Edward Scott

      President, US
      Jack Morton
    • Elke Jones

      Elke Jones

      CSO
      GMR Marketing
    • Kamau Akabueze

      Kamau Akabueze

      Chief Creative Officer
      Civic Entertainment Group
    • Robin Lickliter

      Robin Lickliter

      Chief Experience Officer
      Sparks
    • Rachel Boucher

      Rachel Boucher

      Head of Content
      Event Marketer
  13. 4:20 pm - 5:00 pm

    GROWTH FORECAST: WHY THE ‘PURPOSE-PROFIT LOOP’ WILL DRIVE INNOVATION—AND REVENUE

    We are in a new era of brand building where brands with soul outperform their peer groups. But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce. In this talk, you’ll learn how a new “purpose-profit” business model will win the hearts and minds of employees and consumers—and drive growth and revenue in the future. Specifically, we’ll dive into:

    • The consumer trends driving a lack of trust in large institutions
    • Why consumer expectations around values-based brand action are the new normal
    • How to employ the “Virtuous Cycle” to win inside—and drive revenue outside
    • How to fuel word-of-mouth—and “word-of-mouse”—among customers and employees
    • How to use the U.N.’s Sustainable Development Goals to create a connected strategy

    *All attendees will receive a digital copy of "The Purpose Advantage: How to Unlock New Ways of Doing Business"

    • Jeff Fromm

      Jeff Fromm

      Author
      The Purpose Advantage: How to Unlock New Ways of Doing Business
  14. 5:00 pm - 6:30 pm

    2022 IT LIST ANNOUNCEMENT AND CELEBRATION

    Cap off the day with a celebratory cocktail as you mix and mingle with your agency peers from across the industry—and listen in as the Event Marketer team announces—live for the first time—the top 100 agencies named to the 2022 IT List. 

    Sponsored by: PRG

VENUE & PRICING

City Winery
Pier 57 at Hudson River Park

Just steps away from the Highline, Little Island, the Meatpacking District and the Whitney Museum, City Winery is right in the heart of one of New York City’s most vibrant, creative and walkable neighborhoods and features stunning views of the Hudson River.

Price $1,095 per attendee before July 20, $1,495 after.

To register, simply request your invitation below.

SPONSORS

A very limited number of sponsors are invited to join us as we convene the industry’s top event agency executives—CEOs, Presidents, CMOs, COOs, CFOs, CPOs and VPs—at the first conference that is all about them.

Contact Jon McLoughlin jmcloughlin@accessintel.com for more details.

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