| “Ya like Blue Razz?” was the teaser Pop-Tarts posted on social hyping up its collab with Marvel Studios’ “The Fantastic Four: First Steps.” The brand took it to the next level by crashing Marvel’s media event for the upcoming movie at the TWA Hotel to introduce the FanTASTEic 4. The team of Pop-Tarts mascots interacted with creators, signed autographs, danced around and caused a bit of chaos. “Who let the tarts out?” |
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| Expo 2025 in Japan is open for six months and already wowing visitors from around the world with hundreds of pavilions and exhibits, like a towering LED installation that rearranges its shape depending on the content on its surfaces… Read more. |
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“Our customers said, ‘My back-to-school season starts in May,’ and I was shocked. They’re making their wish lists for graduation parties to get the stuff that they want and need, and if they’re not graduating, they’re really conscious about what they’re purchasing in May in hopes that it actually lasts until September.”
–Cyntia Leo, Head of Brand Marketing and Communications, Urban Outfitters |
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