| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| European pet food brand Edgard & Cooper commemorated Chew Toy Remembrance Day with a Viking funeral in England, and social media users could sign up to give their pets’ retired toys a fiery sendoff… Read more. |
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“Campaigns can have their own visual world, and their own sub-world, too, as long as it still feels like it’s us and it belongs to that imaginary world.”
–Wouter Baert, CMO, Edgard & Cooper |
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EM Sizzle Newsletter – 9/25/2026
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| We’re Celebrating Creatives: Our all-new Experiential Creatives of the Year program invites creative leads, creative directors and chief creative officers inside brand and agency event organizations to own the craft, the work and the singular expertise it takes to do what they do. This editorial program is free to enter, and self-nominations are encouraged. Submit your nomination by Oct. 2. |
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