| Last weekend, Red Bull combined the Chicago River’s classic architecture tour with a spin class to create the first-of-its-kind Sweat the Deck event. Twelve classes led by local spin instructors took place aboard the First Lady boat, and participants powered through rides designed to match the surrounding skyline. The floating workout went viral on TikTok as curious passersby on the shoreline captured it from all angles. |
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| The New York Islanders’ Sparky the Dragon was among nine tri-state-area mascots who joined ESPN for the inaugural ride of its fully branded E train in New York City, promoting the revamped ESPN App… Read more. |
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“Consumers really gravitate toward brand mascots, and they love to have that photo experience. It’s a great way to bring to life the brand.”
–Joshua Helman, AVP-Brand Engagement, CeraVe |
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Experiential Marketing Month: This October, get ready for 31 days of live and digital experiences. The monthlong schedule includes full-day “Trendwatch” seminars; casual meetups; and 12 digital learning modules, panels and conversations streamed online. Learn more and register.
The Best Event Designs: The call for entries is now open for the 2025 Experience Design Awards, which recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. The regular deadline is Oct. 17. Submit your entry. |
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